Impact of personality traits and risk attitude on individual response: an experimental evidence

Dinç, Özge
The present study aims to contribute to insurance sector by investigating the risk reduction mechanisms: self-insurance, self-protection, and market insurance. First, individual valuations/demands for these mechanisms in fire and earthquake events are analyzed through conducting an experiment to 78 students from Middle East Technical University In addition, the effects of risk attitude, personality traits, and demographic variables (that are measured through using a questionnaire) on valuations to these precautionary actions’ are examined. The findings show that, consistent with the theory, self-insurance and market insurance are substitutes to each other; contrary to the theory, self-protection and market insurance are not complements, they are also substitutes to each other. Further, individuals prefer self-protection and self-insurance to market insurance for both fire and earthquake events. Lastly, individual investment attitude is found to affect the valuations of these three risk reduction mechanisms positively concluding that people perceive these mechanisms as an investment tool.


Özdemir, Özlem (2017-10-01)
This experimental study examines and compares individual valuations of the two risk reduction mechanisms: self-insurance and self-protection in risky versus ambiguous outcome situations. Results confirm that individuals do not perceive these mechanisms differently under risk. Moreover, ambiguity in the outcome (i.e., size of loss) affects valuations weakly, and changing representations of ambiguity do not alter valuation. In general, individuals are found to be ambiguity averse for low sizes of loss and amb...
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Reinsurance is one of the most important tools to be used by insurance companies, for managing risks. This is an effective way; however, there are situations where reinsurance is insufficient, such as the occurrence of a natural hazard. When a natural hazard occurs, many insured experience loss at the same time, which drains the reinsurance market capacity. If future market capacity could be forecasted, then it would be easier for companies to decide when to include cat bonds or any other additional securit...
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This study investigates two risk-reduction mechanisms: self-insurance and market insurance. Specifically, it examines individuals' preferences and valuations for these mechanisms to mitigate the earthquake risk in Turkey. An experiment designed to test the expected utility theory and previous theoretical frameworks was conducted with 78 subjects. The results indicate that self-insurance (retrofitting the house) and market insurance (earthquake insurance) are found to be substitutes. Furthermore, self-insura...
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Annuity pricing is essential to insurance companies for their financial liabilities. Therefore, one of the purposes of companies is to adjust the annuity prices using a forecasting model that fits their historical data best. However, historical data may have outliers influencing the model. Extraordinary events such as a weak health system, an outbreak of war, and pandemics like Spanish flu or, more recently, Covid-19may cause outliers resulting in misevaluation of mortality rates. These outliers shoul...
Citation Formats
Ö. Dinç, “Impact of personality traits and risk attitude on individual response: an experimental evidence,” M.B.A. - Master of Business Administration, Middle East Technical University, 2012.