Personality traits and individual differences as the predictors of attitude toward motor insurance in Turkey

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2012
Yalıngök Kızıltaş, Esma
This study was aimed to identify the personality traits and individual differences that might predict the attitude toward motor insurance in Turkey. Demographic information, personality traits, self-esteem and locus of control were explored as the predictors of attitude toward motor insurance. Results were obtained from 343 people (201 males, 142 females) who participated an online questionnaire through internet or completed the printed form. Computer administered multi scaled questionnaire and printed form were used for data collection. The questionnaire includes Basic Personality Traits Inventory, Locus of Control Inventory, Self-Esteem Inventory and Motor Insurance Attitude Inventory in addition to demographic information form. The results of the survey indicated that gender, conscientiousness and openness to experience have power of prediction on the level of attitude toward insurance. According to the results, women have more positive attitude toward motor insurance than men. Also high levels of conscientiousness and openness to experience result in higher levels of positive attitude toward motor insurance. The findings of the study were discussed in the light of the literature and in relation to the implications of insurance ownership in Turkey. Limitations of the study and suggestions for future researches were also discussed.

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Citation Formats
E. Yalıngök Kızıltaş, “Personality traits and individual differences as the predictors of attitude toward motor insurance in Turkey,” M.S. - Master of Science, Middle East Technical University, 2012.