Consumer willingness to pay for organic chicken and milk in Kuşadası, Turkey

Ayhan, Rengin Meryem
The aim of this study is to examine the consumer perceptions of consumers for organic foods and as well as finding their willingness to pay for organic chicken and milk. To this end, the econometric analysis is conducted by using double bounded dichotomous choice contingent valuation method along with a double bounded logit model. The data is created by conducting face to face surveys with a total of 720 people for chicken and milk cases on July, August and the first two weeks of September in Kuşadası. In the survey, both socio-demographic variables and habitual variables are utilized. In order to decide on the best models, correlations between the variables are taken into consideration and Akaike Information Criteria is minimized by dropping the most insignificant variables step by step. As the results show that, organic chicken consumers are generally females with an older age and children. Having a higher income, knowledge about foods and the prior consumption of organic foods is decisive on the willingness to pay. In the milk case, people with a younger age and no children are willing to pay more for organic milk, except that pensioners are willing to pay more for organic milk. Again knowledge on food and food security, and prior consumption of organic foods positively affects the willingness to pay for organic milk.


Empirical investigation on the determinants of organic food purchasing behavior
Dinç Cavlak, Özge; Özdemir, Özlem; Department of Political Science and Public Administration (2019)
The main motivation of this thesis is to reveal the determinants of organic food purchasing behavior of individuals by improving a psychological model and try to elicit individuals’ willingness to pay estimates for each attribute of organic foods in an experimental setting. In the first essay, we aim to reveal the determinants of organic food purchasing behavior within the Theory of Planned Behavior framework, and the basic model is extended by incorporating food safety concern, health consciousness, trust,...
Using the Theory of Planned Behavior to Examine Repeated Organic Food Purchasing: Evidence from an Online Survey
Özdemir, Özlem; Dinç Cavlak, Özge (2022-04-01)
This study investigated repeated organic food purchasing behavior among customers of a local farm. Differently from pre vious studies, which have mostly taken random individuals as their sample, this study had as its sample individuals who are already customers and who have purchased several times, or have at least demonstrated an intention to do so through mem bership. Therefore, by eliminating the motivational aspect of intention, the focus was on examining the intention-behavior gap. Specifically, ...
Challenges in dried whey powder production: Quality problems
Özel, Barış; McClements, David Julian; Arikan, Cagatay; Kaner, Ozlem; Öztop, Halil Mecit (2022-10-01)
© 2022 Elsevier LtdWhey is a high nutritional value by-product of the dairy industry. It is generally produced in large quantities and its disposal as wastewater poses environmental risks. For this reason, whey streams are used for the production of value-added products such as dried whey powders. However, there are several challenges related to whey processing that lead to low powder yield and quality, especially caking. These challenges can be addressed by optimization of product formulation and processin...
Food processing and digestion: The effect of extrusion process on bioactive compounds in extrudates with artichoke leaf powder and resulting in vitro cynarin and cynaroside bioaccessibility
Güven, Özge; Şensoy, İlkay (Elsevier BV, 2018-01-01)
Although herbal ingredients could be used to increase bioactive compounds in food products, it is more crucial to investigate the effect of processing on their bioaccessibility and their content. In this study, artichoke leaf powder (ALP) was added to wheat flour (WF) at ratios of 0:100, 3:97, 6:94 and 9:91 g ALP:g WF on dry basis. The effect of extrusion process on the bioactive compounds themselves and in vitro bioaccessibilities of cynarin and cynaroside, which are found in ALP, were investigated. Total ...
Consumers' attitude to and choice of store brands in fashion apparel: Role of gender and shopping style
Kurtuluş, Kemal; Özdamar Erçetin, Zeynep (Orta Doğu Teknik Üniversitesi (Ankara, Turkey), 2015-4)
Most of the prior studies on store brands have focused on consumers’ attitudes towards store brands in the grocery sector. This article studies consumers’ attitudes towards store brands in apparel industry, examining whether shoppers’ prefer brand-specific or multi-brand fashion retailers and the factors influencing their preferences. Data is gathered from 300 participants in an emerging market context to assess the effect of gender and shopping styles on store choice, brand selection, store brand atti...
Citation Formats
R. M. Ayhan, “Consumer willingness to pay for organic chicken and milk in Kuşadası, Turkey,” M.S. - Master of Science, Middle East Technical University, 2014.