Consumer willingness to pay for organic chicken and milk in Kuşadası, Turkey

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Date

2014

Author

Ayhan, Rengin Meryem

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The aim of this study is to examine the consumer perceptions of consumers for organic foods and as well as finding their willingness to pay for organic chicken and milk. To this end, the econometric analysis is conducted by using double bounded dichotomous choice contingent valuation method along with a double bounded logit model. The data is created by conducting face to face surveys with a total of 720 people for chicken and milk cases on July, August and the first two weeks of September in Kuşadası. In the survey, both socio-demographic variables and habitual variables are utilized. In order to decide on the best models, correlations between the variables are taken into consideration and Akaike Information Criteria is minimized by dropping the most insignificant variables step by step. As the results show that, organic chicken consumers are generally females with an older age and children. Having a higher income, knowledge about foods and the prior consumption of organic foods is decisive on the willingness to pay. In the milk case, people with a younger age and no children are willing to pay more for organic milk, except that pensioners are willing to pay more for organic milk. Again knowledge on food and food security, and prior consumption of organic foods positively affects the willingness to pay for organic milk.

Subject Keywords

Natural foods., Natural foods industry., Consumer behavior., Consumers, Willingness to pay.

URI

http://etd.lib.metu.edu.tr/upload/12617058/index.pdf
https://hdl.handle.net/11511/23463

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Graduate School of Social Sciences, Thesis

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Citation Formats

R. M. Ayhan, “Consumer willingness to pay for organic chicken and milk in Kuşadası, Turkey,” M.S. - Master of Science, Middle East Technical University, 2014.