Effects of mortality salience on Turkish people’s decision to how much, for whom and what to consume

Download

index.pdf

Date

2015

Author

Biliciler Ünal, Güneş

Metadata

Show full item record

Item Usage Stats

133
views

82
downloads

The purpose of this study is to examine the effects of mortality salience on Turkish consumers’ decisions on how to allocate their money between saving and spending, how much to spend for materials and experiences, for whom to make purchases, and which product designs to choose. Terror Management Theory constitutes the theoretical framework of the study. It is hypothesized that the participants who were made to think about death would spend more money than the participants who were made to think about dental pain would do. Besides, mortality salience (MS) participants are expected to spend meaningfully more money on materialistic consumption than dental pain (DP) participants. Also, it is thought that compared to DP participants, MS participants will spend significantly more money on others and show a higher preference for a product with a local abstract symbol design. However, the results of this study revealed that mortality salience affects consumer decisions mainly in terms of the cash amount that people would like to keep, the money amount that they would use for materialistic consumption, and the share of the spending on others in the total spending budget.

Subject Keywords

Consumer behavior., Consumers, Demography., Mortality., Psychology M.S. thesis

URI

http://etd.lib.metu.edu.tr/upload/12618981/index.pdf
https://hdl.handle.net/11511/24825

Collections

Graduate School of Social Sciences, Thesis

Suggestions

OpenMETU
Core

Determination of factors that cause shopping hesitation Külter Demirgüneş, Banu (Orta Doğu Teknik Üniversitesi (Ankara, Turkey), 2018-4) This study aims to provide general understanding of different set of factors that cause hesitation in buying electronic products. The study proposes seven cosntructs that predict shopping hesitation. The research model offers that consumer traits of innovativeness, risk averseness, brand consciousness, price/value consciousness, confused by over choice and contextual factors as time pressure and negative past experience cause shopping hesitation. The study tries to answer if these seven factors pertain...
Consumer evaluation of luxury brand extensions: the role of personal orientation Gülsoy, Sezen; Yılmaz, Cengiz; Department of Business Administration (2016) This study aims to investigate brand extensions’ effects on consumer evaluation of the luxury brands using a theoretical foundation based on mostly brand equity and self-consciousness theories. It is targeted to reveal any differences on the consumer perceptions as a result of how a brand extension is introduced to the consumers. It is also intended to analyze the differences between the consumer evaluations on the basis of personal orientations. To assess the effect on the brand equity, brand equity theory...
MobileCDP: a mobile framework for the consumer decision process Özarslan, Süleyman; Eren, Pekin Erhan; Department of Information Systems (2015) Cognitive limitations of consumers decrease decision quality, and increase time spent as well as costs related to shopping. A widely accepted model covering consumer activities is the consumer decision process, which highlights five interrelated stages: problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Mobile information systems bring in significant capabilities for helping consumers deal with the challenges associated with all these stages. However...
Effects of random yield in remanufacturing with price-sensitive supply and demand Bakal, İsmail Serdar; Akcali, Elif (2006-09-01) In this study, we investigate the effects of recovery yield rate on pricing decisions in reverse supply chains. Motivated by the automotive parts remanufacturing industry, we consider an end-of-life product from which a particular part can be recovered and remanufactured for reuse, and the remainder of the product can be recycled for material recovery. Both the supply of end-of-life products and demand for remanufactured parts are price-sensitive. Yield of the recovery process is random and depends on the a...
Empirical investigation on the determinants of organic food purchasing behavior Dinç Cavlak, Özge; Özdemir, Özlem; Department of Political Science and Public Administration (2019) The main motivation of this thesis is to reveal the determinants of organic food purchasing behavior of individuals by improving a psychological model and try to elicit individuals’ willingness to pay estimates for each attribute of organic foods in an experimental setting. In the first essay, we aim to reveal the determinants of organic food purchasing behavior within the Theory of Planned Behavior framework, and the basic model is extended by incorporating food safety concern, health consciousness, trust,...

Citation Formats

G. Biliciler Ünal, “Effects of mortality salience on Turkish people’s decision to how much, for whom and what to consume,” M.S. - Master of Science, Middle East Technical University, 2015.