Empowering knowledge driven Turkish start-ups: a practical rule-based decision support system integrated with business model canvas

Date

2015

Author

Nabavi, Seyed Hesamoddin

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Entrepreneurship is the core engine of economy and value creation (Baumol, 1968) where the Turkish entrepreneurship has recently become a center of interest, both for policy makers and academicians. Empowering entrepreneurs, above all the knowledge driven entrepreneurs who transform knowledge into value (Stam et al., 2007), by strategic decision making tools, especially those tools utilized to formulate business models would help the ventures to develop faster and with minimum step backs possible. Tools such as Business Model Canvas by Osterwalder (2009) have become popular and useful methods of strategic decision making for entrepreneurs across the world. Business Model Canvas‘ utilization in Turkey can be taken under careful analysis in order to understand the challenges and difficulties faced by knowledge driven Turkish entrepreneurs when crafting their business models. Such analysis can have valuable insights that lead to construction of a decision support system, helping entrepreneurs formulate their business models based on Business Model Canvas. This thesis finds these challenges by quantitative and qualitative research methods, where a major problem observed is the product market mis-fit and then a construction of a decision support system addressing product market fit is undertaken accordingly. Implications and further research opportunities are discussed consequently, where it is hoped that this support system can help Turkish entrepreneurs improve their businesses.

Subject Keywords

Business enterprises., Corporations., Entrepreneurship., Decision support systems., New business enterprises.

URI

http://etd.lib.metu.edu.tr/upload/12619226/index.pdf
https://hdl.handle.net/11511/25099

Collections

Graduate School of Social Sciences, Thesis