Utku Ay

E-mail

uay@metu.edu.tr

Department

Department of Business Administration

ORCID

0000-0001-5225-9063

Web of Science Researcher ID

ABB-7480-2020

Autonomy or loyalty? Community-within-community interactions of a local football fandom group Kaygan, Harun; Ay, Utku (2021-01-01) Fandom communities adopt diverse consumption practices to cope with an overwhelmingly commodified football. Drawing upon literature on consumer communities, this paper examines a local football fandom community in multifar...
Authority over One’s Work: Perspectives of Industrial Designers in Entrepreneurial Careers Dilek, İrem; Aysel, Kardelen; Kaygan, Pınar; Ay, Utku; Yanpar, Zeliha Didem (2019-5-04)
Marketing Meets Design Anthropology Ferreira, Marcia Christina; Figueiredo, Bernardo; Scaraboto, Daiane; Brito, Elaine Pereira Zamith; Fillis, Ian; Chelekis, Jessica; Ay, Utku; Kaygan, Harun (null; 2018-07-05)
Beyond Fandom as Loyalty: Designing, Making and Consuming Fandom Products Ay, Utku (2018-07-03)
Between Loyalty and Autonomy: Design, Making and Consumption of Fan-Made Fandom Products Ay, Utku (2018-07-01)
Türkiye’de Tüketicilerin Tasarım Farkındalığı Ay, Utku; Kaygan, Pınar (Orta Doğu Teknik Üniversitesi Mimarlık Fakültesi; 2016) Meslek üyeleri, akademisyenler, araştırmacılar, öğrenciler ve endüstri ile olan ilişkisi ile endüstriyel tasarım Türkiye’de neredeyse 50 yıllık bir geçmişe sahiptir. Bu süreci anlatan kaynaklar, özellikle 2000’li yılların ...

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