Marketing Meets Design Anthropology

Ferreira, Marcia Christina
Figueiredo, Bernardo
Scaraboto, Daiane
Brito, Elaine Pereira Zamith
Fillis, Ian
Chelekis, Jessica
Ay, Utku
Kaygan, Harun


Marketing Management In Turkey: Cases and Challenges
Marketing strategies: two case studies of Real Madrid football club and Fenerbahçe sports club
Altun Ekinci, Merve; Koçak, Mehmet Settar; Department of Physical Education and Sports (2018)
Within their dominant positions, Real Madrid Football Club (CF) and Fenerbahçe Sports Club (SC) present valuable examples for understanding the underlying factors of how two clubs differently develop value creating strategies to gain asporting and commercial position in the competitive scope of the football business. This study intends to analyze and compare the marketing strategies of Real Madrid CF & Fenerbahçe SC within the scope of Dolles & Söderman (2013a)‘s network of value captures research framework...
Marketing orientation in construction firms: evidence from Turkish contractors
Dikmen Toker, İrem; Birgönül, Mustafa Talat (Elsevier BV, 2005-02-01)
The major idea behind this paper is that, the role of marketing within the construction industry should be investigated by using an integrated conceptual framework that considers the marketing perception of firms, general marketing practices, expected benefits from marketing and impact of marketing capability to create competitive advantage, so that a complete picture about marketing practices can be drawn. A questionnaire form that has been designed based on this idea is introduced and findings of the ques...
Marketing demographics, advertising semiotics : the case of Akşam Newspaper
Bakan, M Aslı; Mutman (Yeğenoğlu), Meyda; Department of Sociology (2003)
The main aim of this thesis is to discuss conflicting opinions about the existence, targets and the system of advertising and to examine its effects on purchasing behaviors. Another important aim of the study is to demonstrate that advertising is an important but not the sole factor which increases the sales of a product. The study focuses on the relationship between the capitalist industry and consumers̕ purchasing decisions. It discusses the effects of marketing strategies on consumer behaviors and purcha...
Advertising as ideology : youth lifestyle and consumer culture in Turkcell’s gnctrkcll advertising campaign
Tan, Okan; Çakmur, Barış; Department of Media and Cultural Studies (2013)
The main purpose of this thesis is to delineate the role of advertisement campaigns of mobile operators, based on the strategy of marketing segmentation, in promoting and structuring the development of consumer culture in Turkey. Images of the youth, such as that provided by Turkcell advertisements show us a world where consumption has become a cultural dominant and where possession of goods and usage of services mediate social relations. In this context, this work investigates, with a narrow focus on the l...
Citation Formats
M. C. Ferreira et al., “Marketing Meets Design Anthropology,” 2018, Accessed: 00, 2021. [Online]. Available: