New product introduction incentives for suppliers and a common retailer

Download

index.pdf

Date

2020

Author

Kırcı, Kubilay.

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

267
views

116
downloads

In this thesis, we investigate the effect of the new product introduction in a supply chain of two suppliers and a common retailer. We study two settings. In this first, we find the two-product equilibrium in which each supplier produces one product and sells his product through a two echelon supply chain. In the first stage, suppliers announce their wholesale price simultaneously. Then, the retailer sets the retail price that maimizes her profit. In the second setting, one of the suppliers considers introducing to a category that consists of two incumbent products. Then, similar to first setting, we consider the wholesale price and the consequent retail price decision of the new product. In our study, all products are partially substitutable and have price-dependent linear demand. In addition, we investigate the effect of the slotting fee on the new product entry decisions and we compare the decentralized supply chain decisions with those of the centralized system.

Subject Keywords

New products., Keywords: Product Introduction, Supplier Competition, Game Theory, Slotting Fee

URI

http://etd.lib.metu.edu.tr/upload/12625352/index.pdf
https://hdl.handle.net/11511/45586

Collections

Graduate School of Natural and Applied Sciences, Thesis

Suggestions

OpenMETU
Core

Integration of supplier process : supplier segmentation, supplier selection and order allocation in a case company Özalp, Yeşim; Köksal, Gülser; Department of Industrial Engineering (2005) This thesis attempts to integrate the three supplier processes- supplier segmentation, supplier selection/evaluation and order allocation- based on a case study of a white goods manufacturer. These processes are dealt with in a hierarchical manner, where the decisions at an earlier stage (supplier segmentation) may affect on the results of later stages (supplier selection/evaluation and order allocation). Based on a wide set of variables gathered from the supplier segmentation literature and from the framew...
Competition of manufacturers for retailer shelf space Diler, Betül; Karaer, Özgen; Bakal, İsmail Serdar; Department of Industrial Engineering (2016) In this thesis, we consider two partially substitutable products sold through a twoechelon supply chain, consisting of two suppliers and one retailer. We assume a random aggregate demand that is split between the two products, so the products have separated random demand as long as both are available. In case of a stockout in one of the products, that product’s demand can spill over to the competing product, which causes a correlation between the final demand of the products and their stocking quantities. T...
Development of an AHP based supplier evaluation system: a case study in a Turkish defense firm Kartal, Burak.; Karakaya, Gülşah; Department of Business Administration (2019) Supply chain process is one of the key processes in manufacturing firms which consists of various business entities such as suppliers, manufacturers, distributors, retailers and consumers. In order to establish a sustainable supply chain system, suppliers should be monitored and controlled on a regular basis. Supplier evaluation plays a crucial role to sustain a well-performing supplier pool for large manufacturing firms. To build an effective supplier evaluation system, the set of criteria covering the who...
Production and stock management under manufacturer and customer driven substitution Töre, Nurşen; Savaşaneril Tüfekci, Seçil; Department of Industrial Engineering (2014) In this thesis, the stock management problem of a manufacturer is studied in the presence of product substitution flexibility. The study consists of two parts. In the first part, the manufacturer's joint production scheduling and product substitution decisions are analyzed. It is assumed that there are multiple substitutable items and for each item, and inventory is kept separately. If upon demand arrival, stock is not available, then demand is backordered. Depending on the inventory level, it is possible t...
Periodic-review inventory systems with exogenous and endogenous replenishment lead times Aşcı, Murtaza; Avşar, Zeynep Müge; Department of Industrial Engineering (2007) In this thesis, two-echelon systems with exogenous and endogenous lead times are studied for the orders placed by the retailer(s) from the supplier. The retailer(s) employ periodic-review base-stock policy, namely (R,S) policy. For the case the demand during review period is i.i.d. and the probability distribution is Normal for each review period, a new method is proposed for exogenous lead time case under stationary policy. The results of the proposed method is then compared with the results of the existin...

Citation Formats

K. Kırcı, “New product introduction incentives for suppliers and a common retailer,” Thesis (M.S.) -- Graduate School of Natural and Applied Sciences. Industrial Engineering., Middle East Technical University, 2020.