New product introduction incentives for suppliers and a common retailer

Download
2020
Kırcı, Kubilay.
In this thesis, we investigate the effect of the new product introduction in a supply chain of two suppliers and a common retailer. We study two settings. In this first, we find the two-product equilibrium in which each supplier produces one product and sells his product through a two echelon supply chain. In the first stage, suppliers announce their wholesale price simultaneously. Then, the retailer sets the retail price that maimizes her profit. In the second setting, one of the suppliers considers introducing to a category that consists of two incumbent products. Then, similar to first setting, we consider the wholesale price and the consequent retail price decision of the new product. In our study, all products are partially substitutable and have price-dependent linear demand. In addition, we investigate the effect of the slotting fee on the new product entry decisions and we compare the decentralized supply chain decisions with those of the centralized system.

Suggestions

Integration of supplier process : supplier segmentation, supplier selection and order allocation in a case company
Özalp, Yeşim; Köksal, Gülser; Department of Industrial Engineering (2005)
This thesis attempts to integrate the three supplier processes- supplier segmentation, supplier selection/evaluation and order allocation- based on a case study of a white goods manufacturer. These processes are dealt with in a hierarchical manner, where the decisions at an earlier stage (supplier segmentation) may affect on the results of later stages (supplier selection/evaluation and order allocation). Based on a wide set of variables gathered from the supplier segmentation literature and from the framew...
Competition of manufacturers for retailer shelf space
Diler, Betül; Karaer, Özgen; Bakal, İsmail Serdar; Department of Industrial Engineering (2016)
In this thesis, we consider two partially substitutable products sold through a twoechelon supply chain, consisting of two suppliers and one retailer. We assume a random aggregate demand that is split between the two products, so the products have separated random demand as long as both are available. In case of a stockout in one of the products, that product’s demand can spill over to the competing product, which causes a correlation between the final demand of the products and their stocking quantities. T...
Development of an AHP based supplier evaluation system: a case study in a Turkish defense firm
Kartal, Burak.; Karakaya, Gülşah; Department of Business Administration (2019)
Supply chain process is one of the key processes in manufacturing firms which consists of various business entities such as suppliers, manufacturers, distributors, retailers and consumers. In order to establish a sustainable supply chain system, suppliers should be monitored and controlled on a regular basis. Supplier evaluation plays a crucial role to sustain a well-performing supplier pool for large manufacturing firms. To build an effective supplier evaluation system, the set of criteria covering the who...
Production and stock management under manufacturer and customer driven substitution
Töre, Nurşen; Savaşaneril Tüfekci, Seçil; Department of Industrial Engineering (2014)
In this thesis, the stock management problem of a manufacturer is studied in the presence of product substitution flexibility. The study consists of two parts. In the first part, the manufacturer's joint production scheduling and product substitution decisions are analyzed. It is assumed that there are multiple substitutable items and for each item, and inventory is kept separately. If upon demand arrival, stock is not available, then demand is backordered. Depending on the inventory level, it is possible t...
Generating design briefs within multidisciplinary multinational organizations: a case in the Turkish automobile industry.
Özdemir, Özge; Börekçi, Naz A. G. Z..; Department of Industrial Design (2020)
In multidisciplinary organizations in the new product development process, each department has its own duty. The requirements of a project should be met and the problems should be overcome by those departments. It is difficult for them to pass these duties to another department since the requirements of the final product is in question. At the beginning of the new product development process, the design brief should be formed and mapped out well. The purpose of this study is to present the importance of gen...
Citation Formats
K. Kırcı, “New product introduction incentives for suppliers and a common retailer,” Thesis (M.S.) -- Graduate School of Natural and Applied Sciences. Industrial Engineering., Middle East Technical University, 2020.