Analysis and improvement of the product delivery system of a beer producer in Ankara

Date

2004-11-01

Author

Pamuk, S
Köksalan, Mustafa Murat
Gullu, R

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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We outline our analysis of the product delivery system of a major beer producer in Ankara, Turkey. We demonstrate a savings potential of up to 25% of distribution costs from the implementation of a number of suggested improvements, most notably that of reducing the number of weekly deliveries to a portion of the customers, and of constructing a geographical partitioning of the city that ensures a balanced distribution of the delivery workload over the days of the week. A geographic information system (GIS) is used to extract coordinate and distance information to be used in the partitioning and sequencing problems. A discussion of the difficulties involved in implementing a GIS project in Turkey is included.

Subject Keywords

Marketing, Management Science and Operations Research, Strategy and Management, Management Information Systems

URI

https://hdl.handle.net/11511/51903

Collections

Department of Industrial Engineering, Article