Critical factors in Electronic Library acceptance: Empirical validation of Nationality based UTAUT using SEM

2010-12-01
Orji, Rita Oluchi
Cetin, Yasemin Yardimci
Özkan Yıldırım, Sevgi
While millions of dollars are spent building digital libraries, research findings indicate that millions of potential users may still be ignoring them. Researchers have applied different Technology Acceptance Models to determine the acceptance of Information System (IS). In this research, we recognized the existence of different groups of users of Electronic Library System (ELS) with different usage behavior and, therefore, developed and validated a Nationality based Unified Theory of Acceptance and Use of Technology (NUTAUT) model adapted from UTAUT model to account for each group of users' acceptance. Nationality was introduced based on the assumption that the UTAUT independent variables will impact the acceptance and usage differently when moderated by nationality. The result from 116 (58 international and 58 national) student participants provides support for NUTAUT by showing that the various UTAUT constructs exert varying degree of effects. It not only confirms the NUTAUT robustness in predicting acceptance of both National and International Students (91% and 98% respectively) but also determines the importance of each independent construct to each group in determining acceptance. Performance Expectancy (EE) and Social Influence (SI) are significant factors for International students while Effort Expectancy (EE) and Facilitating Conditions (FC) have the same effect for the two groups. Structural Equation Modeling (SEM) was used as the main technique for data analysis. This study is useful to school managers, bank managers and other Information Science designers that make decision about IS that are used by people of different nationalities. The NUTAUT model can also be applied in cross-cultural acceptance and so we provide more insight into the understanding of Technology Acceptance through this study.
Citation Formats
R. O. Orji, Y. Y. Cetin, and S. Özkan Yıldırım, “Critical factors in Electronic Library acceptance: Empirical validation of Nationality based UTAUT using SEM,” Timisoara; Romania, 2010, p. 81, Accessed: 00, 2021. [Online]. Available: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84860732046&origin=inward.