Pazarlama Bilgisi Üretiminde Nicel Nitel Araştırma Ayrımı Olmalı mı Olmamalı mı

Yılmaz, Cengiz


Marketing demographics, advertising semiotics : the case of Akşam Newspaper
Bakan, M Aslı; Mutman (Yeğenoğlu), Meyda; Department of Sociology (2003)
The main aim of this thesis is to discuss conflicting opinions about the existence, targets and the system of advertising and to examine its effects on purchasing behaviors. Another important aim of the study is to demonstrate that advertising is an important but not the sole factor which increases the sales of a product. The study focuses on the relationship between the capitalist industry and consumers̕ purchasing decisions. It discusses the effects of marketing strategies on consumer behaviors and purcha...
Pazarlama Stratejileri: Real Madrid Futbol Kulübü Durum Çalışması
Altun Ekinci, Merve; Garcia Manitz, Pablo; Fernndezluna, Lvaro; Koçak, Mehmet Settar; Koca Arıtan, Canan (null; 2017-11-15)
Marketing strategies: two case studies of Real Madrid football club and Fenerbahçe sports club
Altun Ekinci, Merve; Koçak, Mehmet Settar; Department of Physical Education and Sports (2018)
Within their dominant positions, Real Madrid Football Club (CF) and Fenerbahçe Sports Club (SC) present valuable examples for understanding the underlying factors of how two clubs differently develop value creating strategies to gain asporting and commercial position in the competitive scope of the football business. This study intends to analyze and compare the marketing strategies of Real Madrid CF & Fenerbahçe SC within the scope of Dolles & Söderman (2013a)‘s network of value captures research framework...
Perakende Sektöründeki Değişim Dönüşüm Mekansal Etkileri ve Planlama
Büyükcivelek, Ahmet Burak (null; 2013-10-15)
Forecasting user behaviors in call detail records using LSTM models
Kocaman, Hasan; Toroslu, İsmail Hakkı; Department of Computer Engineering (2021-2-13)
City planners, governors and mobile phone operators utilize quite from Call DetailRecords (CDR) data in the fields like optimizations of traffic congestion, event de-tection, billing and advertisement policies. Both individual and crowd analyses helpimproving the quality of services.In this thesis, we present regression and classification analysis for three main prob-lems. In regression analysis, we experiment on call counts and call time-sums ofspecified numbers of users. We propose cluster based and ...
Citation Formats
C. Yılmaz, “Pazarlama Bilgisi Üretiminde Nicel Nitel Araştırma Ayrımı Olmalı mı Olmamalı mı,” 2016, Accessed: 00, 2021. [Online]. Available: