Retail Channel Management with Product Differentiation

2016-05-06
Uğur, Gülçin
Karaer, Özgen
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We analyze a monopolist retailer's channel management decisions in a product differentiation context. Historically, retailers developed a physical outlet presence after developing their primary brand chain. Here, we evaluate the online channel decisions of a retailer and its interaction with the physical channels available; possibly both primary and outlet chains
Retai, Online Channel, Product Differentiation
https://hdl.handle.net/11511/80739
https://www.pomsmeetings.org/ConfProceedings/065/Full%20Papers/Final%20Full%20Papers/065-1731.pdf
Production and Operations Management Annual Conference, 6 - 09 Mayıs 2016
Department of Industrial Engineering, Conference / Seminar

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Citation Formats
G. Uğur and Ö. Karaer, “Retail Channel Management with Product Differentiation,” presented at the Production and Operations Management Annual Conference, 6 - 09 Mayıs 2016, 2016, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/80739.
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