Retail Channel Management with Product Differentiation

2016-05-06
Uğur, Gülçin
Karaer, Özgen
Show full item record
201
views
0
downloads
We analyze a monopolist retailer's channel management decisions in a product differentiation context. Historically, retailers developed a physical outlet presence after developing their primary brand chain. Here, we evaluate the online channel decisions of a retailer and its interaction with the physical channels available; possibly both primary and outlet chains
Retai, Online Channel, Product Differentiation
https://hdl.handle.net/11511/80739
https://www.pomsmeetings.org/ConfProceedings/065/Full%20Papers/Final%20Full%20Papers/065-1731.pdf
Production and Operations Management Annual Conference, 6 - 09 Mayıs 2016
Department of Industrial Engineering, Conference / Seminar

Suggestions

Multi-channel retailing with product differentiation
Uğur, Havva Gülçin; Karaer, Özgen; Department of Industrial Engineering (2015)
In this study, we analyze a monopolist retailer’s product differentiation problem in a multi-channel environment. We investigate the type of conditions that would motivate retailer to open an outlet branch, to open an online channel, and to even potentially open an online channel for the outlet branch, and how these decisions interact with each other. We use quality and price as the primary drivers in the outlet business decision in a vertical differentiation model. In the outlet business decision, specific...
Managing the reverse channel with RFID-enabled negative demand information
Karaer, Özgen (2007-09-01)
We analyze the inventory decisions of a manufacturer who has ample production capacity and also uses returned products to satisfy customer demand. All returned items go through an evaluation process, at the end of which the decision of disposal, direct reselling, or rework is made for each unit according to a predetermined procedure. We quantify the value of information/visibility on the reverse channel for the manufacturer by making comparisons among three approaches: No information-naive; no visibility-en...
Corporate strategies for currency risk management
Tekcan, İsmail Berat; Kestel, A. Sevtap.; Department of Financial Mathematics (2019)
For many years, forecasting the sales has been thought as a significant fundamental for the companies that operate in fast moving consumer goods (FMCG) sector. Companies that are successful in predicting their sales, also have the strength to manage company’s financials. Also, companies have the chance to react to tough situations that they might face. In the academic literature, there exist many studies about forecasting the future of sales. However, there are limited studies about how the companies foreca...
Pricing with informative delay announcements
Karakaya, Sırma; Savaşaneril Tüfekci, Seçil; Serin, Yaşar Yasemin; Department of Industrial Engineering (2017)
In many industries price and delay (lead-time) information affect customer behavior. According to the provided delay information and/or price, customers choose either to stay or balk. In this thesis, we study the effects of these two decision variables on the profitability. For the pricing problem, we study two schemes: static pricing and dynamic pricing. For the delay announcement problem, we consider three schemes: no information sharing, partial information sharing, and full information sharing. We model...
Product Line Planning Under Uncertainty
Karakaya, Şakir; Köksal, Gülser (2018-11-01)
This study addresses the problem of multi-period mix of product-lines under a product family, which incorporates launching decisions of new products, capacity planning decisions and product interdependencies. The problem is modeled as a two-stage stochastic program in which price, demand, production cost and cannibalisation effect of new products are characterized as uncertain parameters. The solution approach employs the Monte Carlo bounding technique and Lshaped method, which is tested on real-like cases ...
Citation Formats
G. Uğur and Ö. Karaer, “Retail Channel Management with Product Differentiation,” presented at the Production and Operations Management Annual Conference, 6 - 09 Mayıs 2016, 2016, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/80739.
METU IIS - Integrated Information Service open@metu.edu.tr