THE IMPACT OF NEGATIVE INCOME SHOCKS ON THE PRICES OF PRIVATE LABEL PRODUCTS: THE COVID-19 EPISODE

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2021-1-11
Yürek, Serdar
In this study we show the causal relationship between households’ income and the relative prices of private label products (relative to the prices of national brand products), known as lower quality and cheaper alternatives to national brands. We exploit the sudden and unexpected income shock caused by Covid-19 measures within a difference in differences setting. Our results show that when households experience a negative income shock the relative prices of private label products increase significantly.
Citation Formats
S. Yürek, “THE IMPACT OF NEGATIVE INCOME SHOCKS ON THE PRICES OF PRIVATE LABEL PRODUCTS: THE COVID-19 EPISODE,” M.S. - Master of Science, Middle East Technical University, 2021.