A case based comparative evaluation of internet adoption of small and medium sized enterprises in Turkey

Durmaz, Güclü Tolga
Globalization and the impact of rapid advances in technologies are presenting new opportunities and new challenges to every industry, region and country in the world. Fast challenging information and communication technologies (ICT) are transforming markets and require new methods of organizing work, business and trade to harness the benefits of globalization. A new business environment has emerged in the Information Age. In this study, definitions of competitive strategies and new business tools for Small and Medium Sized Enterprises are presented. External and internal factors of Small and Medium Sized Enterprises which influence their decision in implementing e-commerce applications are identified through PEST (Political- Economic-Social-Technological) and SWOT (Strength-Weakness- Opportunity-Threat) analyses. An Internet adoption model is developed through a case study by surveying a number of Small and Medium Sized Enterprises.


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Citation Formats
G. T. Durmaz, “A case based comparative evaluation of internet adoption of small and medium sized enterprises in Turkey,” Middle East Technical University, 2002.