Empirical assessment of the influence of aesthetic properties on product pleasure

Sevener, Zeynep
This thesis analyzes the influence of the aesthetic properties of products on inducing the feeling of product pleasure on consumers. The emergence of the pleasurability issue and pleasure-based product design approach are presented to provide the background. The connection between the pleasurable products and the aesthetic properties is examined since the aesthetic properties are the contributors of product pleasure. The aesthetic properties of the products are identified. The importance of the properties with respect to product pleasure and consumer behavior is presented. Besides, the situation of the properties regarding the marketing of the products is a matter of consideration.An empirical study is performed in order to examine the degree of effectiveness of the each aesthetic property. The empirical study is conducted as a Semantic Differential questionnaire and in the questionnaire 40 subjects evaluated 8 table-clock designs. The results are analyzed and discussions are made from different perspectives. The study provides verification for the influence of the aesthetic properties on the interaction with the pleasurable products. Furthermore, the results of the empirical study indicate which properties come forward considering the product pleasure and the preferences of the consumers.


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Citation Formats
Z. Sevener, “Empirical assessment of the influence of aesthetic properties on product pleasure ,” M.S. - Master of Science, Middle East Technical University, 2003.