Empirical assessment of the influence of aesthetic properties on product pleasure

Download

143141.pdf

Date

2003

Author

Sevener, Zeynep

Metadata

Show full item record

Item Usage Stats

195
views

0
downloads

This thesis analyzes the influence of the aesthetic properties of products on inducing the feeling of product pleasure on consumers. The emergence of the pleasurability issue and pleasure-based product design approach are presented to provide the background. The connection between the pleasurable products and the aesthetic properties is examined since the aesthetic properties are the contributors of product pleasure. The aesthetic properties of the products are identified. The importance of the properties with respect to product pleasure and consumer behavior is presented. Besides, the situation of the properties regarding the marketing of the products is a matter of consideration.An empirical study is performed in order to examine the degree of effectiveness of the each aesthetic property. The empirical study is conducted as a Semantic Differential questionnaire and in the questionnaire 40 subjects evaluated 8 table-clock designs. The results are analyzed and discussions are made from different perspectives. The study provides verification for the influence of the aesthetic properties on the interaction with the pleasurable products. Furthermore, the results of the empirical study indicate which properties come forward considering the product pleasure and the preferences of the consumers.

Subject Keywords

Pleasurability, Aesthetic properties, Emotions, Product pleasure, Semantic differential

URI

https://hdl.handle.net/11511/13610

Collections

Graduate School of Natural and Applied Sciences, Thesis

Suggestions

OpenMETU
Core

Materials experience as a foundation for materials and design education Pedgley, Owaın Francıs; Karana, Elvin (2016-11-01) An important body of research has developed in recent years, explaining ways in which product materials influence user experiences. A priority now is to ensure that the research findings are adopted within an educational context to deliver contemporary curricula for students studying the subject of materials and design. This paper reports on an international initiative to develop 'materials experience' as a formal subject of study, complementary to traditional technical and engineering approaches to materia...
Comparison of Semantic Intent and Realization in Product Design: A Study on High-End Furniture Impressions Khalaj, Javad; Pedgley, Owaın Francıs (2014-12-01) This paper presents a comparative analysis of designers' intended impressions and users' realized impressions of products, within the context of design communication. Its originality comes from the empirical approach taken, which examines the extent of users' shared impressions from products and their closeness to originating designers' intentions. Visual stimuli and semantic differential evaluations involving high-end furniture (n = 8) and representative target users (n = 80) were used. Data analysis was c...
Smartproducts: technological applications vs user expectations Atacan Pamir, Naz; Erbuğ, Çiğdem; Department of Industrial Design (2010) This thesis focuses on the technological trends in smart products, and analyzes their conformity to the user expectations. The advances in computation technologies have totally revolutionized the product concept, and with the integration of microchips, software and sensors into the classical everyday objects, smart products, able to sense the context, reason about the sensed data and act according to the situation, have emerged. This new way of computing basing on the ubiquitous and calm computing visions, ...
THE EFFECTIVENESS OF GREEN ADVERTISING: INFLUENCES OF CLAIM SPECIFICITY, PRODUCT'S ENVIRONMENTAL RELEVANCE AND CONSUMERS' PRO-ENVIRONMENTAL ORIENTATION ALNIAÇIK, ÜMİT; Yılmaz, Cengiz (2012-02-01) This study investigates the influences of claim specificity, the product's environmental relevance, and the respondents' proenvironmental orientation on the effectiveness of green advertising among Turkish consumers. An experimental study is conducted using hypothetical print advertisements for two product categories (laundry machines as a high relevance product; DVD player as a low relevance product). Findings indicate that the specificity of the green claim does not exert a significant effect on consumer ...
Users' understanding of fun in consumer products Cila, Nazli; Erbug, Cigdem; Şener Pedgley, Bahar (2007-04-01) This paper aims to provide an overall picture of fun in product design by analysing users' understanding of fun and comparing the findings with the related human-computer interaction (HCI) literature. The results reveal that users interpret fun from many different viewpoints, which can be categorized under four subject headings: functional qualities, enchanting qualities, visual qualities and metaphorical qualities. These keyword categories constitute a valuable database for product designers to understand ...

Citation Formats

Z. Sevener, “Empirical assessment of the influence of aesthetic properties on product pleasure ,” M.S. - Master of Science, Middle East Technical University, 2003.