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A comparative study on differences in color determination process and criteria of leading automobile companies
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Date
2004
Author
Öksüz, Sena
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The present study was undertaken to indicate the differences and similarities in color determination process and color selection criteria of leading automobile manufacturers of the world. A comperative study was conducted in the light of relevant literature, interviews and questionnaires. A total number of 6 automobile company were selected for case study; Ford, Honda, Hyundai, Volkswagen, Renault and Toyota. Total 19 respondents, the majority of whom were automobile designers and color specialists answered questions related with color design of automobiles and selection criteria. Later, a total of 18 representatives, including at least one Color and Trim designer, Product Engineer and Purchasing Manager from each company, completed the questionnaires. On the basis of findings, it can be said that each auto manufacturer has a particular color determination process. However, there are some similarities in color design process of Renault and Ford, Volkswagen and Toyota, Hyundai and Honda.
Subject Keywords
Industrial engineering.
URI
http://etd.lib.metu.edu.tr/upload/12604952/index.pdf
https://hdl.handle.net/11511/14187
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Graduate School of Natural and Applied Sciences, Thesis
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S. Öksüz, “A comparative study on differences in color determination process and criteria of leading automobile companies,” M.S. - Master of Science, Middle East Technical University, 2004.
