The transformative role of representational media within the context of contemporary housing : the gated enclaves of Ankara and consumer culture

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2004
Öden, Alper
The Post-Fordist structure has aroused as a response to the stable/rigid configuration of Fordism that caused a bottleneck within capitalist organization since the mid 1970s. This period is also labeled as flexible accumulation that is based on the least circulation period of capital and as a result turnover time of the consumption objects. Here, consumption becomes a cultural activity besides its role of meeting material necessities and calls for a form of culture, in which the symbolic value of any object is of significance more than its use-value. Within this frame, the study selected a new form of contemporary housing provision as an exemplification area; the gated enclaves that represent a form of investment for the legitimization of values projected by the consumer culture. They are especially located at the new urban development areas, shared by high income level owners; surrounded by exclusionary devices like; walls, fences and private security mechanisms, and provide additional privatized services. This study aims at studying the modes of marketing strategies of these newly emerging housing provisions in Ankara that all are constructed around the theme of 3a distinct life style4 through their representational media. Therefore the study will investigate how the idea of distinctness is made public and by means of spatial analyses, how and to what extent the assertion of distinctness is achieved or constituted a genuine position within the academic or professional architectural culture will be investigated while such concepts as 3homogenization4 and 3distinctness4 will be also in agenda.

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Citation Formats
A. Öden, “The transformative role of representational media within the context of contemporary housing : the gated enclaves of Ankara and consumer culture,” M.Arch. - Master of Architecture, Middle East Technical University, 2004.