The transformative role of representational media within the context of contemporary housing : the gated enclaves of Ankara and consumer culture

Download

index.pdf

Date

2004

Author

Öden, Alper

Metadata

Show full item record

Item Usage Stats

228
views

131
downloads

The Post-Fordist structure has aroused as a response to the stable/rigid configuration of Fordism that caused a bottleneck within capitalist organization since the mid 1970s. This period is also labeled as flexible accumulation that is based on the least circulation period of capital and as a result turnover time of the consumption objects. Here, consumption becomes a cultural activity besides its role of meeting material necessities and calls for a form of culture, in which the symbolic value of any object is of significance more than its use-value. Within this frame, the study selected a new form of contemporary housing provision as an exemplification area; the gated enclaves that represent a form of investment for the legitimization of values projected by the consumer culture. They are especially located at the new urban development areas, shared by high income level owners; surrounded by exclusionary devices like; walls, fences and private security mechanisms, and provide additional privatized services. This study aims at studying the modes of marketing strategies of these newly emerging housing provisions in Ankara that all are constructed around the theme of 3a distinct life style4 through their representational media. Therefore the study will investigate how the idea of distinctness is made public and by means of spatial analyses, how and to what extent the assertion of distinctness is achieved or constituted a genuine position within the academic or professional architectural culture will be investigated while such concepts as 3homogenization4 and 3distinctness4 will be also in agenda.

Subject Keywords

Architecture.

URI

http://etd.lib.metu.edu.tr/upload/12605622/index.pdf
https://hdl.handle.net/11511/14643

Collections

Graduate School of Natural and Applied Sciences, Thesis

Suggestions

OpenMETU
Core

Locating the structure-agency dichitimy in architecture : workers' club as a type of social condenser in the Sovites 1917-32 Önen, Hasan İsben; Sargın, Güven Arif; Department of Architecture (2006) This thesis focuses on the Soviets after the October Revolution, between 1917 and 1932, in which architecture was seen as the crucial aparatus to transform the society. Within this framework it approaches to social condensers which were perceived as architectural foresights and buildings that aim to transform the society and promote a new, collective way of life and relocates the (social) structure and agency dichotomy in architecture. Furthermore the effort of the creative individual (agent) to preserve hi...
Becoming a neo-liberal city : Ankara north entrance urban transformation project Gümüş, Nazlı Ayşe; Sargın, Güven Arif; Department of Architecture (2010) Urban space has begun to be commodified to full extent by the affect of neoliberalism, which is bared upon free flow of capital over a global network of cities. By 1970’s, the phenomenon of globalization made social, political and economic relations all around the world to be redefined under these circumstances. While nation states were altering their role in favor of capital power, early centers of production have come to lose their attractiveness and functions, and in especially developed countries there ...
Autonomy : re-appreciation of architecture Gürbüzbalaban, Melis; Savaş Sargın, Ayşen; Department of Architecture (2004) The contradiction between architecture̕s أautonomyؤ, its existence as an entity with its own أdisciplinary specificityؤ- and its social أengagementؤ, its involvement in culture, ideology and economy, has been the subject of numerous discussions in architectural discourse, initially in Europe and later in North America. It is argued in this thesis that although أautonomyؤ and أengagementؤ seem contradictory to each other, architecture̕s أcritical statusؤ is rooted in this contradiction. Autonomy is regarded ...
Workers' health and architecture : a reading on Eskişehir Sugar Factory within Turkish modernization Ayhan, Ekim Deniz; Cengizkan, Ali; Department of Architecture (2006) This thesis aims an analysis of early Republican state factory settlements, in terms of their concern for workers’ health and welfare, within Turkish modernization in the largest extent. State factory settlements are evaluated in terms of their architectural program(s), in terms of concern about the physical and mental health requirements of their future workers at the stage of their foundation. Different types of buildings, like workers’ houses, cafeterias, health centers and clubs, with respect to their o...
New interpretations of teritoriality in architecture : the Dutch Embassy in Berlin Yavuz, Fatih; Bilsel, Fatma Cânâ; Department of Architecture (2006) In this study, it is aimed to relate architecture with the changing definitions of territory. In this context, the research will focus on the issue of “in-between”, where the boundaries between public and private domains are blurred in the modern world. The Dutch Embassy in Berlin designed by OMA / Rem Koolhaas is built upon a creative redefinition of blurring boundaries between ‘public’ and ‘private’. Given the fact that the Embassy is a diplomatic structure for which the safety factor is one of the most i...

Citation Formats

A. Öden, “The transformative role of representational media within the context of contemporary housing : the gated enclaves of Ankara and consumer culture,” M.Arch. - Master of Architecture, Middle East Technical University, 2004.