Show/Hide Menu
Hide/Show Apps
Logout
Türkçe
Türkçe
Search
Search
Login
Login
OpenMETU
OpenMETU
About
About
Open Science Policy
Open Science Policy
Open Access Guideline
Open Access Guideline
Postgraduate Thesis Guideline
Postgraduate Thesis Guideline
Communities & Collections
Communities & Collections
Help
Help
Frequently Asked Questions
Frequently Asked Questions
Guides
Guides
Thesis submission
Thesis submission
MS without thesis term project submission
MS without thesis term project submission
Publication submission with DOI
Publication submission with DOI
Publication submission
Publication submission
Supporting Information
Supporting Information
General Information
General Information
Copyright, Embargo and License
Copyright, Embargo and License
Contact us
Contact us
An inquiry into product design and advertising as mediators of consumer identity
Download
index.pdf
Date
2005
Author
Ergun, Selcen
Metadata
Show full item record
Item Usage Stats
159
views
80
downloads
Cite This
This study mainly investigates the roles of product design and advertising in conferring identity related meanings upon products and associating them with certain consumer identities. For this purpose, firstly, the concept of identity and increasing centrality of objects in its construction and expression are explored. Secondly, the nature and dynamics of the relationship between people and objects are discussed with a specific emphasis on the identity related aspects of this relationship. Then, a more detailed discussion is held on the roles played by product design and advertising in the process of identity construction through designed products. Finally, a case study on a selected product group is presented in order to illustrate the theoretical discussions in previous chapters.
Subject Keywords
Other arts and crafts industries.
URI
http://etd.lib.metu.edu.tr/upload/12606052/index.pdf
https://hdl.handle.net/11511/15067
Collections
Graduate School of Natural and Applied Sciences, Thesis
Suggestions
OpenMETU
Core
The interaction of consumer constructed meanings of brand identity and "designed" product
Özalp, Yeşim; Kurtgözü, Aren Emre; Department of Industrial Design (2005)
This is an attempt to understand the interaction of meanings of brand identity and ءdesigned̕ product from the consumers̕ viewpoint. Brand Identity is taken as the ءconceived̕ identity, which overlaps with concepts of brand image and brand associations. ءDesigned̕ product is analyzed via dimensions of function, form (aesthetic) and symbol. The aim of the thesis is to find patterns of interaction of functional, emotive and symbolic associations for brand identity and the functional, formal (aesthetic) and sy...
How does innovativeness yield superior firm performance? The role of marketing effectiveness
Alpay, Guven; Bodur, Muzaffer; Yılmaz, Cengiz; Buyukbalci, Pinar (2012-03-01)
This paper examines the role of marketing effectiveness in the relationship between innovativeness dimensions (e.g., product, market, process, strategic, and behavioral innovativeness) and firm performance. Data were collected via structured questionnaires from 112 firms operating in Turkey and analyzed through hierarchical regression analysis. Findings indicate that different dimensions of innovativeness have different effects on marketing effectiveness and firm performance. The results also support the me...
Designing for Multisensorial Interactive Product Experiences
Şener Pedgley, Bahar (2015-09-04)
This paper presents a methodology and case study of designing for multi sensorial interactive product experiences, within the context of postgraduate degree level Industrial Design education. Building on literature spanning product and interaction semantics, and multimodal product experiences, the paper establishes a stepped approach to integrate up to six different sensory modalities (sight, touch, presence, sound, smell, taste) into a user-product interaction scenario. A product design project (bedside al...
Servitization as an alternative business model and its implications on product durability, profitability & environmental impact
Kanatlı, Mehmet Ali; Karaer, Özgen (2021-11-01)
Servitization is the activity of selling the services provided by the product rather than the product itself. It is a business model that might be environmentally superior to conventional selling. Servitization promises accessibility to the product’s functionality, pooling of consumer use, and potentially products of better design. However, it can also inflate consumption and result in a bigger environmental impact overall. In this paper, we compare servitization with traditional selling for a monopolist du...
THE EFFECTIVENESS OF GREEN ADVERTISING: INFLUENCES OF CLAIM SPECIFICITY, PRODUCT'S ENVIRONMENTAL RELEVANCE AND CONSUMERS' PRO-ENVIRONMENTAL ORIENTATION
ALNIAÇIK, ÜMİT; Yılmaz, Cengiz (2012-02-01)
This study investigates the influences of claim specificity, the product's environmental relevance, and the respondents' proenvironmental orientation on the effectiveness of green advertising among Turkish consumers. An experimental study is conducted using hypothetical print advertisements for two product categories (laundry machines as a high relevance product; DVD player as a low relevance product). Findings indicate that the specificity of the green claim does not exert a significant effect on consumer ...
Citation Formats
IEEE
ACM
APA
CHICAGO
MLA
BibTeX
S. Ergun, “An inquiry into product design and advertising as mediators of consumer identity,” M.S. - Master of Science, Middle East Technical University, 2005.
