The state of outsourcing design expertise in the Turkish manufacturing industry

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2006

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Oran, Yasemin

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This study aims to present the state of outsourcing design in the Turkish manufacturing industry, which, in the past, has been scrutinized in a limited sense. An investigation has been carried out in order to reveal the reasons for and procedures of hiring product design services from outside resources and to explore -if any- the benefits gained from this collaboration through a survey conducted with either design or production managers from a sample selection of firms manufacturing and/or marketing products in Turkey. Findings regarding the processes of outsourcing design have been recorded as well as an evaluation of the advantages and disadvantages of external design resources.

Subject Keywords

Visual Arts (General)

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http://etd.lib.metu.edu.tr/upload/2/12607718/index.pdf
https://hdl.handle.net/11511/16060

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Graduate School of Natural and Applied Sciences, Thesis

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Citation Formats

Y. Oran, “The state of outsourcing design expertise in the Turkish manufacturing industry,” M.S. - Master of Science, Middle East Technical University, 2006.