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The state of outsourcing design expertise in the Turkish manufacturing industry

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2006
Oran, Yasemin
This study aims to present the state of outsourcing design in the Turkish manufacturing industry, which, in the past, has been scrutinized in a limited sense. An investigation has been carried out in order to reveal the reasons for and procedures of hiring product design services from outside resources and to explore -if any- the benefits gained from this collaboration through a survey conducted with either design or production managers from a sample selection of firms manufacturing and/or marketing products in Turkey. Findings regarding the processes of outsourcing design have been recorded as well as an evaluation of the advantages and disadvantages of external design resources.