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The state of outsourcing design expertise in the Turkish manufacturing industry

Oran, Yasemin
This study aims to present the state of outsourcing design in the Turkish manufacturing industry, which, in the past, has been scrutinized in a limited sense. An investigation has been carried out in order to reveal the reasons for and procedures of hiring product design services from outside resources and to explore -if any- the benefits gained from this collaboration through a survey conducted with either design or production managers from a sample selection of firms manufacturing and/or marketing products in Turkey. Findings regarding the processes of outsourcing design have been recorded as well as an evaluation of the advantages and disadvantages of external design resources.