An analysis of the weekend supplements of Turkish daily newspapers : from women's pages to lifestyle guides

Akpınar, Neslihan Ş
This study is an attempt to analyse the newspaper supplements published by the Turkish printed press. An analysis of the qualitative and quantitative characteristics of the contents of the newspaper supplements selected due to the circulation numbers follows a brief history of the newspaper supplements. The study ends with the interviews made with the editor-in-chiefs of the weekend supplements. What results from these two analyses on different levels is that even though the basic aim of the daily newspaper supplements, mainly the weekend supplements is to increase the advertising revenues of the publishing companies, the content presented to the readers through these supplements also plays an important role in the social-ideological reproduction as the symbol of a specific life style. Therefore, this study also shows that critical political-economic approaches have to be completed with cultural analyses in the media studies.