Analysis of the narrative constructed around products : a case study on tupperware products

Karademir Arun, Banu
This study primarily aims to examine the ways in which the social and cultural meanings are utilized to construct a narrative around a product. Thus, a narrative analysis is employed by conducting a case study on Tupperware products, mainly due to the recognition that a comprehensive narrative, which is elaborated by social and cultural meanings, is constructed around Tupperware products because of the unique retailing technique.


A Lexicon for product experience related communication
Onuşluel, Gonca; Özcan Vieira, Elif; Pedgley, Owaın Francıs; Department of Industrial Design (2012)
In this thesis, product experiences were analyzed in human-product interaction context. The terminology to describe product experiences were gathered and grouped with the studies carried out during the thesis. The conceptual network of product experiences were attempted to be established by examining the stages of human-product interaction in the limitations of the studies. The gathered terminology was composed of both concrete and abstract product features. The abstract product features which are used for ...
Exploring interest evoked by product appearance
Tamer, Aybike; Erbuğ, Çiğdem; Department of Industrial Design (2008)
Interest is a psychological construct characterized by an explorative tendency towards a stimulus. Product appearance, on the other hand, is an important aspect determining the first impression about products and highly influential on users’ psychological and behavioral responses, accordingly. In this study, interest evoked by product appearance is explored with an emphasis on visual qualities of products associated with interestingness. This thesis involves arguments from literature and an empirical study.
Investigation into adaptive structure in software-embedded products from cybernetic perspective
Yurdakul, E. Ertuğrul; Şener Pedgley, Bahar; Department of Industrial Design (2007)
This study investigates the concept of adaptivity in relation to the evolution of software and hence software embedded products. Whilst laying out the benefits of adaptivity in products, it discusses the potential future threats engendered by the actual change observed in the functionality principles of adaptive products. The discussion is based upon cybernetic theory which defines control technology in the 20th century anew. Accordingly, literature survey on cybernetic theory, evolution of software from co...
The influence of sound properties on the semantic associations of product sounds
Verviers, Claire Juliette; Pedgley, Owaın Francıs; Özcan, Elif; Department of Industrial Design (2010)
To be able to design product sounds that elicit a predetermined expression a study was performed to find how sound properties influence the experience of their expression. Two explorative studies using figurative against abstract visual stimuli were performed to create insight in how people experience sounds and to create a list of usable semantic associations. This list was ordered in 25 expression categories each under one descriptive semantic association. A third study using mind mapping was conducted to...
Designing customer demand oriented products: a case study on inner city bus interior design in Man Türkiye A.Ş.
Ant, Mustafa Fırat; Hasdoğan, Gülay Fatma; Department of Industrial Design (2005)
This study examines the customer demand oriented product development in brief and observes it in a case study held in MAN Türkiye A.Ş. through an interior design project of an inner-city bus, to cope with the production problems caused by various customer demands. The author aimed to document and to evaluate the product design process, so as to be used as a formal method in similar design cases, especially by highlighting critical design strategies. Finally a general evaluation of the project, method and th...
Citation Formats
B. Karademir Arun, “Analysis of the narrative constructed around products : a case study on tupperware products,” M.S. - Master of Science, Middle East Technical University, 2007.