Analysis of the narrative constructed around products : a case study on tupperware products

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2007
Karademir Arun, Banu
This study primarily aims to examine the ways in which the social and cultural meanings are utilized to construct a narrative around a product. Thus, a narrative analysis is employed by conducting a case study on Tupperware products, mainly due to the recognition that a comprehensive narrative, which is elaborated by social and cultural meanings, is constructed around Tupperware products because of the unique retailing technique.

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Citation Formats
B. Karademir Arun, “Analysis of the narrative constructed around products : a case study on tupperware products,” M.S. - Master of Science, Middle East Technical University, 2007.