Analysis of the narrative constructed around products : a case study on tupperware products

Karademir Arun, Banu
This study primarily aims to examine the ways in which the social and cultural meanings are utilized to construct a narrative around a product. Thus, a narrative analysis is employed by conducting a case study on Tupperware products, mainly due to the recognition that a comprehensive narrative, which is elaborated by social and cultural meanings, is constructed around Tupperware products because of the unique retailing technique.


A Lexicon for product experience related communication
Onuşluel, Gonca; Özcan Vieira, Elif; Pedgley, Owaın Francıs; Department of Industrial Design (2012)
In this thesis, product experiences were analyzed in human-product interaction context. The terminology to describe product experiences were gathered and grouped with the studies carried out during the thesis. The conceptual network of product experiences were attempted to be established by examining the stages of human-product interaction in the limitations of the studies. The gathered terminology was composed of both concrete and abstract product features. The abstract product features which are used for ...
Exploring interest evoked by product appearance
Tamer, Aybike; Erbuğ, Çiğdem; Department of Industrial Design (2008)
Interest is a psychological construct characterized by an explorative tendency towards a stimulus. Product appearance, on the other hand, is an important aspect determining the first impression about products and highly influential on users’ psychological and behavioral responses, accordingly. In this study, interest evoked by product appearance is explored with an emphasis on visual qualities of products associated with interestingness. This thesis involves arguments from literature and an empirical study.
Investigation into adaptive structure in software-embedded products from cybernetic perspective
Yurdakul, E. Ertuğrul; Şener Pedgley, Bahar; Department of Industrial Design (2007)
This study investigates the concept of adaptivity in relation to the evolution of software and hence software embedded products. Whilst laying out the benefits of adaptivity in products, it discusses the potential future threats engendered by the actual change observed in the functionality principles of adaptive products. The discussion is based upon cybernetic theory which defines control technology in the 20th century anew. Accordingly, literature survey on cybernetic theory, evolution of software from co...
A comparative analysis of designers’ intended messages and users’ perceived messages embodied in product appearance
Khalaj, Javad; Pedgley, Owaın Francıs; Department of Industrial Design (2009)
This study discusses product form perception within the context of communication. The emphasis is on meanings attributed to product visual form, and more specifically the correspondence between messages designers intend users to receive and the messages that users actually receive. Four groupings of appearance-based product attributes are identified; 1) social values and positions; 2) usability and interaction; 3) visual qualities; and 4) personality characteristics. The study was driven by the main researc...
Analysing design processes: a study on graduation projects of industrial design students
Acar, Gün; Hasdoğan, Gülay Fatma; Department of Industrial Design (2004)
This study analyses students̕ design processes within a graduation project that is devised as to approximate a real-life design task. It comprises a literature search on developments in design methodology, and two field studies, a participant observation study followed by long interviews with a selection of the observation sample. Through the literature search, a framework representing the nature of the design activity is brought together on the basis of three studies in descriptive design methodology. Toge...
Citation Formats
B. Karademir Arun, “Analysis of the narrative constructed around products : a case study on tupperware products,” M.S. - Master of Science, Middle East Technical University, 2007.