Exploring interest evoked by product appearance

Tamer, Aybike
Interest is a psychological construct characterized by an explorative tendency towards a stimulus. Product appearance, on the other hand, is an important aspect determining the first impression about products and highly influential on users’ psychological and behavioral responses, accordingly. In this study, interest evoked by product appearance is explored with an emphasis on visual qualities of products associated with interestingness. This thesis involves arguments from literature and an empirical study.


Analysis of the narrative constructed around products : a case study on tupperware products
Karademir Arun, Banu; Işık Tüneri, Figen; Department of Industrial Design (2007)
This study primarily aims to examine the ways in which the social and cultural meanings are utilized to construct a narrative around a product. Thus, a narrative analysis is employed by conducting a case study on Tupperware products, mainly due to the recognition that a comprehensive narrative, which is elaborated by social and cultural meanings, is constructed around Tupperware products because of the unique retailing technique.
Modeling the dynamics of creative industries : the case of film industries
Oruç, Sercan; Azizoğlu, Meral; Department of Industrial Engineering (2010)
Dynamic complexity occurs in every social structure. Film industry, as a type of creative industries, constitutes a dynamic environment where uncertainty is at high levels. This complexity of the environment renders the more traditional operations research models somewhat ineffective, and thus, requires a dynamic analysis. In this study, a model showing the dynamics of film exhibition is given. The interactions within and between the theatrical and the DVD sales channels are implemented by the model. Later ...
Gender differences in product form perception
Yavaş, Nermin; Gürsu, Hakan; Department of Industrial Design (2006)
Product form is the principal factor that affects the consumer response. It influences the consumer preferences in many ways and affects the success of the product in the market. The response is moderated by several influences including individual tastes and preferences, personal characteristics, cultural and social context and other situational factors. The purpose of this study is to find whether gender as a personal characteristics, has an influential effect on the perception of the product form. A surve...
A Lexicon for product experience related communication
Onuşluel, Gonca; Özcan Vieira, Elif; Pedgley, Owaın Francıs; Department of Industrial Design (2012)
In this thesis, product experiences were analyzed in human-product interaction context. The terminology to describe product experiences were gathered and grouped with the studies carried out during the thesis. The conceptual network of product experiences were attempted to be established by examining the stages of human-product interaction in the limitations of the studies. The gathered terminology was composed of both concrete and abstract product features. The abstract product features which are used for ...
Biomimicry for sustainability : an educational project in sustainable product design
Bakırlıoğlu, Yekta; Doğan, Çağla; Department of Industrial Design (2012)
The notion of sustainability has become an extensive area of research ever since the term emerged in the late 1980s, due to the negative effects of unsustainable production and consumption patterns on environmental stewardship, social equity and economic development. There have been various approaches developed for product design and education within the context sustainability. Biomimicry is one of those approaches, and its implications for product design education have recently started to be explored. In t...
Citation Formats
A. Tamer, “Exploring interest evoked by product appearance,” M.S. - Master of Science, Middle East Technical University, 2008.