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A strategic planning for a gypsum plasterboard producing company

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2007
Özaydın, Elif
This thesis creates a specific methodology for strategy development while drawing on approaches reported in the literature. The analysis is done at a company that produces gypsum, gypsum board, and related products. A sequential planning method is used where an environmental analysis is conducted in order to define the features of the environment that the company operates in. Then a capability analysis reveals the strengths and weaknesses of the company. For strategy development, this thesis introduces a position index that is used to discuss and differentiate alternative positions. Strategic options for a position are determined by common methods and results from the analyses. The evaluation is conducted with company management, and finally a future position is determined considering company objectives.