Factors influencing new product acceptance: a study on military context

Download

index.pdf

Date

2008

Author

Şimşek, Diler

Metadata

Show full item record

Item Usage Stats

256
views

108
downloads

Attitudes of users towards new Information Technology products have been the matters of consumer research studies. Factors that affect user behavior in terms of IT acceptance have been modeled by different researchers with an attempt to predict the actual usage. This study aims to analyze these factors and their significance in military context. One of the robust models, namely Unified Theory of Acceptance and Use of Technology (UTAUT) is used as the study model with required modifications in order to augment its compatibility. Therefore an exploratory survey study is conducted within the target user group of two rugged mobile computers with the participation of 37 Turkish sergeants. The study used both qualitative and quantitative instruments. The results showed that, for military products, users acceptance criteria mainly concentrate on the performance of the new product and its relative ease of use.

Subject Keywords

Industrial design.

URI

http://etd.lib.metu.edu.tr/upload/12610039/index.pdf
https://hdl.handle.net/11511/18004

Collections

Graduate School of Natural and Applied Sciences, Thesis

Suggestions

OpenMETU
Core

Progressive obsolescence and product non-use in electrical kitchen appliances Örsel İmir, Işık; Asatekin, Mehmet; Department of Industrial Design (2010) The aim of this study is to find out the reasons of progressive obsolescence and product non-use in small kitchen appliances and to examine the relation between the consumer’s pre-purchase expectations and post-purchase experiences with these products to understand the deficiencies of kitchen appliances which cause consumer to stop using them. The reasons of progressive obsolescence and product non-use might be informative for further studies on this subject. Throughout the study, the general issues of need...
Investigation into adaptive structure in software-embedded products from cybernetic perspective Yurdakul, E. Ertuğrul; Şener Pedgley, Bahar; Department of Industrial Design (2007) This study investigates the concept of adaptivity in relation to the evolution of software and hence software embedded products. Whilst laying out the benefits of adaptivity in products, it discusses the potential future threats engendered by the actual change observed in the functionality principles of adaptive products. The discussion is based upon cybernetic theory which defines control technology in the 20th century anew. Accordingly, literature survey on cybernetic theory, evolution of software from co...
The emotional reactions of tactual qualities on handheld product experiences Özcan, Nergis; Gürsu, Hakan; Department of Industrial Design (2008) This is an attempt to analyze the evaluation criteria of tactual qualities on handheld product experiences by users. The study was conducted with the users selected from different work groups and different ages for exploring the meanings which are attributed to these tactual qualities by them. The thesis is expected to shed a light in the design studies by designers. After identifying the products and the participants, the tactual experiences were analyzed throughout the study to find out the keywords which...
The influence of product appearance on perceived product quality in reference to washing machines Veyisoğlu, Ahmet Burak; Hasdoğan, Gülay Fatma; Department of Industrial Design (2010) Product quality is regarded as one of the most important factors that consumers consider while purchasing products. However, contrary to objective quality, perceived product quality includes consumer's judgment about the overall superiority or excellence of a product. This study mainly concentrates on the relationship between product appearance and perceived product quality especially for durable goods. The definitions of product quality and perceived product quality are reviewed to explain different dimens...
Physical pain in user-product interaction Dikdur, Ezgi; Sonneveld, Marieke; Pedgley, Owaın Francıs; Department of Industrial Design (2011) The main focus of the multidisciplinary nature of design is to provide users a better life in terms of enabling the products to be safe, usable and pleasurable to use. Therefore, physical pain is always avoided. However, physical pain is involved in our daily lives, not only as an avoided concept, but also as a constructive concept. It is used for functional or hedonic purposes; whether consciously or not. The focus in this research is exploring these ‘used’ pains, and their relations to product design; in ...

Citation Formats

D. Şimşek, “Factors influencing new product acceptance: a study on military context,” M.S. - Master of Science, Middle East Technical University, 2008.