Progressive obsolescence and product non-use in electrical kitchen appliances

Örsel İmir, Işık
The aim of this study is to find out the reasons of progressive obsolescence and product non-use in small kitchen appliances and to examine the relation between the consumer’s pre-purchase expectations and post-purchase experiences with these products to understand the deficiencies of kitchen appliances which cause consumer to stop using them. The reasons of progressive obsolescence and product non-use might be informative for further studies on this subject. Throughout the study, the general issues of need, want, purchase motivations, pre-purchase consumer expectations and post-purchase experience, satisfaction/dissatisfaction were discussed through the literature survey. Progressive obsolescence and product non-use were analysed both through literature survey and a field study which was conducted as in-depth-interviews among kitchen appliance users. It has been seen that progressive obsolescence and product non-use is mostly affected by usability of products, by the changing needs and changing life style and by the emerging of new technologies.


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Citation Formats
I. Örsel İmir, “Progressive obsolescence and product non-use in electrical kitchen appliances,” M.S. - Master of Science, Middle East Technical University, 2010.