Strategic group analysis: strategic perspective, differentiation and performance in construction

Download

index.pdf

Date

2008

Author

Budayan, Cenk

Metadata

Show full item record

Item Usage Stats

507
views

209
downloads

The aim of strategic group analysis is to find out if clusters of firms that have a similar strategic position exist within an industry or not. In this thesis, by using a conceptual framework that reflects the strategic context, contents and process of construction companies and utilising alternative clustering methods such as traditional cluster analysis, self-organizing maps, and fuzzy C-means technique, a strategic group analysis was conducted for the Turkish construction industry. Results demonstrate that there are three strategic groups among which significant performance differences exist. Self-organising maps provide a visual representation of group composition and help identification of hybrid structures. Fuzzy C-means technique reveals the membership degrees of a firm to each strategic group. It is recommended that real strategic group structure can only be identified by using alternative cluster analysis methods. The positive effect of differentiation strategy on achieving competitive advantage is widely acknowledged in the literature and proved to be valid for the Turkish construction industry as a result of strategic group analysis. In this study, a framework is proposed to model the differentiation process in construction. The relationships between the modes and drivers of differentiation are analyzed by structural equation modeling. The results demonstrate that construction companies can either differentiate on quality or productivity. Project management related factors extensively influence productivity differentiation whereas they influence quality differentiation indirectly. Corporate management related factors only affect quality differentiation. Moreover, resources influence productivity differentiation directly whereas they have an indirect effect on quality differentiation.

Subject Keywords

Civil engineering., Performance.

URI

http://etd.lib.metu.edu.tr/upload/12609676/index.pdf
https://hdl.handle.net/11511/18029

Collections

Graduate School of Natural and Applied Sciences, Thesis

Suggestions

OpenMETU
Core

Strategic Group Analysis in the Construction Industry Dikmen Toker, İrem; Birgönül, Mustafa Talat (American Society of Civil Engineers (ASCE), 2009-04-01) The aim of strategic group analysis is to determine whether clusters of firms that have a similar strategic position exist within an industry or not. Findings of strategic group analysis may further be used to investigate the performance implications of strategic group membership. The objective of this paper is to identify the possible strategic groups that could exist within the Turkish construction industry by using a theoretical framework applicable for the construction industry and alternative statistic...
Strategic Group Analysis by Using Self Organizing Maps Budayan, Cenk; Dikmen Toker, İrem; Birgönül, Mustafa Talat (null; 2007-09-05) The aim of strategic group analysis is to find out if clusters of firms that have a similar strategic position exist within an industry or not. Findings of strategic group analysis may further be used to investigate the performance implications of strategic group membership. Using a theoretical conceptual framework applicable for the construction industry and self organizing maps (SOM), the objective of this research is to identify possible strategic groups within the Turkish construction industry. SOM is a...
Strategic Group Analysis by Using Fuzzy Clustering Budayan, Cenk; Dikmen Toker, İrem; Birgönül, Mustafa Talat (2009-05-22) Strategic group is a group of firms in an industry following the same or similar strategy along a set of strategic dimensions. The aim of strategic group analysis is to find out if clusters of firms that have a similar strategic position exist within an industry or not, therefore it can be used as one of the methods for revealing the competitive structure. Using a theoretical conceptual framework applicable for the construction industry and fuzzy clustering, the objective of this research is to identify pos...
A generic risk and vulnerability assessment framework for international construction projects Özcan, Gülbin; Dikmen Toker, İrem; Department of Civil Engineering (2008) Project Risk Management (PRM) comprises of identification and assessment, analysis and mitigation of risk factors in order to meet the project objectives. Risk identification and assessment process has the greatest importance as the risk models are constructed based on previously defined risk sources and their interrelations. Although previous studies have concentrated on the relation between risk events and their consequences, the link between them must be modeled by considering the various chains of risk ...
Hybrid strategic groups in construction BUDAYAN, CENK; Dikmen Toker, İrem; Birgönül, Mustafa Talat (2011-09-01) The aim of strategic group analysis is to question the existence of clusters of firms that implement a similar strategic perspective and performance implications of strategic group membership. Strategic group analysis is usually carried out by conducting statistical cluster analysis in which a company is assigned to a single strategic group. However, all the companies within the same group do not usually adhere to the strategic group recipe at the same degree. Hybrid firms develop their own strategic postur...

Citation Formats

C. Budayan, “Strategic group analysis: strategic perspective, differentiation and performance in construction,” Ph.D. - Doctoral Program, Middle East Technical University, 2008.