Hybrid strategic groups in construction

Date

2011-09-01

Author

BUDAYAN, CENK
Dikmen Toker, İrem
Birgönül, Mustafa Talat

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

114
views

0
downloads

The aim of strategic group analysis is to question the existence of clusters of firms that implement a similar strategic perspective and performance implications of strategic group membership. Strategic group analysis is usually carried out by conducting statistical cluster analysis in which a company is assigned to a single strategic group. However, all the companies within the same group do not usually adhere to the strategic group recipe at the same degree. Hybrid firms develop their own strategic posture by blending strategic recipes of multiple groups. The objective of this research is to explore the existence of hybrid firms in the Turkish construction industry by using self-organizing maps and fuzzy clustering methods. Three pure and two hybrid strategic groups are found to exist in the Turkish construction industry. There exist significant differences between the performances of companies in different strategic groups. However, the relative performance of firms in pure and hybrid strategic groups cannot be generalized. Firms in pure strategic groups may show higher performance than firms in hybrid strategic groups as the companies that adhere to a strategic group’s recipe tightly may outperform the companies that are ‘stuck in the middle’. In contrast, firms in hybrid groups that employ the best strategies and develop significant capabilities associated with more than one strategic group may outperform the firms that are strictly connected with a low-performing strategic group

Subject Keywords

Strategy, Performance evaluation, Competitive advantage, Cluster analysis

URI

https://hdl.handle.net/11511/36848

Journal

Engineering Project Organization Journal

DOI

https://doi.org/10.1080/21573727.2011.593513

Collections

Department of Civil Engineering, Article

Suggestions

OpenMETU
Core

Strategic Group Analysis by Using Self Organizing Maps Budayan, Cenk; Dikmen Toker, İrem; Birgönül, Mustafa Talat (null; 2007-09-05) The aim of strategic group analysis is to find out if clusters of firms that have a similar strategic position exist within an industry or not. Findings of strategic group analysis may further be used to investigate the performance implications of strategic group membership. Using a theoretical conceptual framework applicable for the construction industry and self organizing maps (SOM), the objective of this research is to identify possible strategic groups within the Turkish construction industry. SOM is a...
Strategic group analysis: strategic perspective, differentiation and performance in construction Budayan, Cenk; Birgönül, Mustafa Talat; Department of Civil Engineering (2008) The aim of strategic group analysis is to find out if clusters of firms that have a similar strategic position exist within an industry or not. In this thesis, by using a conceptual framework that reflects the strategic context, contents and process of construction companies and utilising alternative clustering methods such as traditional cluster analysis, self-organizing maps, and fuzzy C-means technique, a strategic group analysis was conducted for the Turkish construction industry. Results demonstrate th...
Strategic Group Analysis in the Construction Industry Dikmen Toker, İrem; Birgönül, Mustafa Talat (American Society of Civil Engineers (ASCE), 2009-04-01) The aim of strategic group analysis is to determine whether clusters of firms that have a similar strategic position exist within an industry or not. Findings of strategic group analysis may further be used to investigate the performance implications of strategic group membership. The objective of this paper is to identify the possible strategic groups that could exist within the Turkish construction industry by using a theoretical framework applicable for the construction industry and alternative statistic...
Comparing the performance of traditional cluster analysis, self-organizing maps and fuzzy C-means method for strategic grouping Budayan, Cenk; Dikmen Toker, İrem; Birgönül, Mustafa Talat (2009-11-01) Strategic group analysis comprises of clustering of firms within an industry according to their similarities with respect to a set of strategic dimensions and investigating the performance implications of strategic group membership. One of the challenges of strategic group analysis is the selection of the clustering method. In this study, the results of the strategic group analysis of Turkish contractors are presented to compare the performances of traditional cluster analysis techniques, self-organizing ma...
Strategic Group Analysis by Using Fuzzy Clustering Budayan, Cenk; Dikmen Toker, İrem; Birgönül, Mustafa Talat (2009-05-22) Strategic group is a group of firms in an industry following the same or similar strategy along a set of strategic dimensions. The aim of strategic group analysis is to find out if clusters of firms that have a similar strategic position exist within an industry or not, therefore it can be used as one of the methods for revealing the competitive structure. Using a theoretical conceptual framework applicable for the construction industry and fuzzy clustering, the objective of this research is to identify pos...

Citation Formats

C. BUDAYAN, İ. Dikmen Toker, and M. T. Birgönül, “Hybrid strategic groups in construction,” Engineering Project Organization Journal, pp. 183–196, 2011, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/36848.