Customer value of mobile services

Download
index.pdf
2010
Zubari, Sinem
Show full item record
290
views
80
downloads
Mobile devices are becoming widely common today. As the number of mobile devices continue to grow all around the world, its functionality is extending and mobile technologies are gaining more popularity in every aspect of our life. Today, wide range of mobile services is offered to people. The purpose of our study is examining the customer value of mobile services for individuals or citizens. A value model for mobile services has been proposed with five dimensions: Functional Value, Social Value, Emotional Value, Epistemic Value and Economic Value. The effect on each value dimension on Intention to Use (ITU) is aimed to be determined. A survey instrument for mobile Internet services and short message services (SMS) has been developed to validate the proposed model. After assuring the reliability of instrument with a pilot study, data was collected from 303 people working in information and communication technologies (ICT) sector in Turkey. For analyzing proposed model variance-based structural equation modeling (partial least squares) was used. Before evaluating model, exploratory factor analysis (EFA) was conducted to indentify underlying constructs. Based on EFA results, Functional Value was found to have sub-dimensions namely: Ubiquity Value, Performance Value and Security Value. The measurement model was analyzed using confirmatory factor analysis (CFA). The structural model was analyzed using predictive power. For both mobile Internet and SMS, moderate predictive power has been gathered. Finally, the effect of each value dimension on intention to use (ITU) has been evaluated. Ubiquity Value, Performance Value and Epistemic Value have significant effect on ITU for mobile Internet. On the other hand, Economic Value and Performance Value have significant effect on ITU The indications of this research will be valuable for providing information about customer value of current mobile services.
Mobile communication systems.
http://etd.lib.metu.edu.tr/upload/12612716/index.pdf
https://hdl.handle.net/11511/20324
Graduate School of Informatics, Thesis

Suggestions

GUI testing of android applications: a systematic mapping
Aydın, Muzaffer; Betin Can, Aysu; Garousi, Vahid; Department of Information Systems (2014)
Popularity of mobile devices is increasing rapidly all around the world. These devices can be used on various systems which are commonly used by the society. These systems are predicted to overtake desktop platform's popularity in the near future. Therefore the quality of mobile applications has vital importance. High quality applications can only be developed with good testing environments. Considering that multi-featured mobile applications have complex user interfaces, we decided to focus on graphical us...
A Comparative study on automated android application testing tools
Hökelekli, Gülçin; Betin Can, Aysu; Department of Information Systems (2016)
Nowadays, as mobile devices have become widespread, mobile application development has become an area which is considerably popular. This popularity increases the importance of mobile application testing. Distinguishing properties of mobile devices increase the importance of test automation. Thus, the number of mobile test automation tools is growing. Each tool has some advantages and limitations. The aim of this study is to compare the most popular mobile testing tools. We choose Android testing tools beca...
Permission based malware detection analysis in android applications
Pehlivan, Uğur; Baykal, Nazife; Department of Information Systems (2014)
Android mobile devices have developed very fast in past decade and have been very widespread in all over the world. Nowadays, several applications are available on application markets. The number of android applications also increases with the increase in the variety of applications. Those applications may become very dangerous for the users of android mobile devices because of fast development and wide variety of applications. Some applications may have the malicious activities such as novelty and amusemen...
A Context-aware application recommendation system for mobile device users
Bayram, Gamze; Koçyiğit, Altan; Department of Information Systems (2015)
Development of smartphones and applications has opened a whole new world for mobile device users. Although this new world has many benefits due to a large diversity, regarding specific application domains, it is getting more complex day by day. In this study, a context-aware application recommendation system that recognizes the situation of users, predicts, and recommends the interactions that are likely to happen by the users in their specific context is developed. The proposed system is based on a hybridi...
A container-based code offloading framework for mobile edge computing applications
Dur, Hakan Mesut; Koçyiğit, Altan; Department of Information Systems (2021-9-10)
Recently, the use of mobile devices has increased tremendously. This leads to the growing complexity and diversification of mobile applications. However, mobile devices generally do not keep up with this growth and they usually suffer from low performance for complex applications. In order to improve the performance of such applications, devices can make use of nearby computation platforms such as powerful edge servers. This thesis proposes a container-based code offloading framework that provides distribut...
Citation Formats
S. Zubari, “Customer value of mobile services,” M.S. - Master of Science, Middle East Technical University, 2010.
METU IIS - Integrated Information Service open@metu.edu.tr