Using Google analytics, card sorting and search statistics for getting insights about metu website’s new design: a case study

Download

index.pdf

Date

2011

Author

Dalcı, Mustafa

Metadata

Show full item record

Item Usage Stats

241
views

146
downloads

websites are one of the most popular and quickest way for communicating with users and providing information. Measuring the effectiveness of website, availability of information on website and information architecture on users‟ minds have become key issues. Moreover, using these insights on website‟s new design process will make the process more user-centered. v There is no consensus on how to define web site effectiveness, which dimensions need to be used for the evaluation of these web sites and which problems will be solved by these insights during the design process. The existing studies include usability tests with think-aloud procedure and session and user path analysis with simple software. There is limited study on web analytics tools which can be used for gathering users‟ navigation behaviours, lostness in website and information availability. In this thesis, METU Website which has different user groups like students, prospective students, academicians, staff and researchers, has been evaluated in terms of information architecture and information availability. Three methods and tools have been used for evaluation. Google Analytics reports used for landing page optimization and information availability. With the help of card sorting, information architecture on user‟s mind measured. Search statistics give insight about users‟ information search trends. The results obtained using these methods have been utilized in the new design process.

Subject Keywords

Information systems., Web sites

URI

http://etd.lib.metu.edu.tr/upload/12613077/index.pdf
https://hdl.handle.net/11511/20399

Collections

Graduate School of Informatics, Thesis

Suggestions

OpenMETU
Core

Automatic navigation model extraction for web load testing Kara, İsmihan Refika; Betin Can, Aysu; Department of Information Systems (2011) Web pages serve a huge number of internet users in nearly every area. An adequate testing is needed to address the problems of web domains for more efficient and accurate services. We present an automated tool to test web applications against execution errors and the errors occured when many users connect the same server concurrently. Our tool, called NaMoX, attains the clickables of the web pages, creates a model exerting depth first search algorithm. NaMoX simulates a number of users, parses the developed...
An Approach for automated verification of web applications using model checking and replaying the scenarios of counterexamples Paçin, Yudum; Betin Can, Aysu; Department of Information Systems (2015) The increase in the use of web applications in various domains, raised the importance of the methodologies for verification of web applications. We propose a framework for the verification of web applications with respect to access control, link consistency and reachability properties using model checking. In this approach, users define the properties by explanatory guidance of user interface. The execution traces that lead to a property violation is translated to a script that automates the replaying of th...
Effective & efficient methods for web search result diversification Özdemiray, Ahmet Murat; Altıngövde, İsmail Sengör; Department of Computer Engineering (2015) Search result diversification is one of the key techniques to cope with the ambiguous and/or underspecified information needs of the web users. In this study we first extensively evaluate the performance of a state-of-the-art explicit diversification strategy and pin-point its weaknesses. We propose basic yet novel optimizations to remedy these weaknesses and boost the performance of this algorithm. Secondly, we cast the diversification problem to the problem of ranking aggregation and propose to materializ...
Web service testing for domain specific web service discovery framework Utku, Selma; Karagöz, Pınar; Department of Computer Engineering (2012) The reliability of web services is important for both users and other service providers, with which they are in interaction. Thus, to guarantee reliability of the web services that are invoked and integrated at runtime, automatic testing of web services is needed. In web service testing, different test cases for web services are generated. The most important issue is to generate the most appropriate value for input parameters of web services at runtime. In this thesis, we developed a method for automatic we...
Topic-centric querying of web information resources Altıngövde, İsmail Sengör; Ulusoy, O; Ozsoyoglu, G; Ozsoyoglu, ZM (2001-01-01) This paper deals with the problem of modeling web information resources using expert knowledge and personalized user information, and querying them in terms of topics and topic relationships. We propose a model for web information resources, and a query language SQL-TC (Topic-Centric SQL) to query the model. The model is composed of web-based information resources (XML or HTML documents on the web), expert advice repositories (domain-expert-specified metadata for information resources), and personalized inf...

Citation Formats

M. Dalcı, “Using Google analytics, card sorting and search statistics for getting insights about metu website’s new design: a case study,” M.S. - Master of Science, Middle East Technical University, 2011.