Using Google analytics, card sorting and search statistics for getting insights about metu website’s new design: a case study

Dalcı, Mustafa
websites are one of the most popular and quickest way for communicating with users and providing information. Measuring the effectiveness of website, availability of information on website and information architecture on users‟ minds have become key issues. Moreover, using these insights on website‟s new design process will make the process more user-centered. v There is no consensus on how to define web site effectiveness, which dimensions need to be used for the evaluation of these web sites and which problems will be solved by these insights during the design process. The existing studies include usability tests with think-aloud procedure and session and user path analysis with simple software. There is limited study on web analytics tools which can be used for gathering users‟ navigation behaviours, lostness in website and information availability. In this thesis, METU Website which has different user groups like students, prospective students, academicians, staff and researchers, has been evaluated in terms of information architecture and information availability. Three methods and tools have been used for evaluation. Google Analytics reports used for landing page optimization and information availability. With the help of card sorting, information architecture on user‟s mind measured. Search statistics give insight about users‟ information search trends. The results obtained using these methods have been utilized in the new design process.


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Citation Formats
M. Dalcı, “Using Google analytics, card sorting and search statistics for getting insights about metu website’s new design: a case study,” M.S. - Master of Science, Middle East Technical University, 2011.