Regulatory fit in the context of multiple goal-pursuit : the role of feedback valence

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2014

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Doğruyol, Burak

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Previous studies have mainly examined the effect of regulatory fit in the context of single goal-pursuit. However, the dynamics for multiple goal-pursuits have been left largely unexamined. Therefore, three studies were conducted to explore the role of regulatory fit shaped via feedback valence under the conditions of multiple goal-pursuit. The first study aims to replicate regulatory fit effect using a computer interface developed for the study. One hundred undergraduates (Mage = 21.68; SD = 1.79) were given bogus feedback following self-regulatory orientation framing for solving an anagram task. Results revealed that the fit between prevention focus and negative feedback increased motivation in the post-feedback session. Second study aims to test the effects of regulatory fit in a multiple-goal environment. Participants (N = 142; Mage = 20.91; SD = 1.64) were asked to allocate their limited time between the two imaginary goals following the self-regulatory orientations were primed in the experimental sessions. Results showed that participants allocated higher levels of resources on the focal goal under both fit conditions. Third study aims to extend the second study by adding an alternative goal-type. Participants (N = 190; Mage = 20.95; SD = 3.28) allocated their limited resources between the goals framed via self-regulatory orientations after feedback manipulation. Results demonstrated that both fit conditions increased resource allocation on the promotion-framed alternative goal only. Overall, the findings suggest that regulatory fit increased motivation on the focal goal. Results highlighted the importance of the interaction between goal-pursuit strategies and feedback on resource allocation in the multiple-goal context.

Subject Keywords

Feedback (Psychology)., Reinforcement (Psychology)., Goal (Psychology)., Self-actualization (Psychology)., Self-evaluation., Psychology Phd thesis

URI

http://etd.lib.metu.edu.tr/upload/12617454/index.pdf
https://hdl.handle.net/11511/23651

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Graduate School of Social Sciences, Thesis

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Citation Formats

B. Doğruyol, “Regulatory fit in the context of multiple goal-pursuit : the role of feedback valence ,” Ph.D. - Doctoral Program, Middle East Technical University, 2014.