Glocalization in international construction projects

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2016
Sönmez, Özgür
Success in implementation of international construction projects depend on an optimal integration of globalization and localization strategies. Therefore, glocalization strategy seems the best alternative for decision makers in an international construction business. Initial objective of this research is to make a clear and extensive definition of Glocalization in international business and thus reveal the fact that it is applicable in international construction business as well as in other sectors. In order to achieve this objective, related literature is reviewed. At the end of this research all detailed phases of international construction process is integrated with glocalization strategy. Final objective of this research is to go one step further into details and figure out the extent of local conditions’ impact on international construction and present a general understanding of how to apply the strategy. Consideration of local conditions is the most crucial part of glocalization strategy. In order to achieve this objective, a research depending on expert opinions is made. Delicately chosen experts are asked to rate the impact of local conditions on international construction business sub strategies by a questionnaire. Research findings reveal the fact that impact and exposure levels of conditions and sub strategies approximately lay in a range of medium to high level. Following the relative comparison of factors, a more accurate decision making process in international construction business can be achieved. It is to be stated that this thesis is a pioneering study, since Glocalization has not been investigated particularly for international construction up to now.

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Citation Formats
Ö. Sönmez, “Glocalization in international construction projects,” M.S. - Master of Science, Middle East Technical University, 2016.