Exploring the effect of using different emotional design approaches on positive emotion, mental effort and learning achievement: a multimedia study /

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2017
Uzun, Ahmet Murat
This study aims to investigate the effect of using different emotional design approaches in multimedia on 7th grade middle school students’ positive emotions, mental effort investments and learning achievements (recall and transfer). To this end, four different instructional materials were created. Each material was literally identical to each other but only the extent of emotional design differed. For Neutral Design, none of emotional design principles were used. For Colorful Design, attention grabbing colors were added to the material. For Emotional Design, expressive facial expressions were added to characters. Finally, for Emotional Design and Sound Effects, interesting sound effects were used. The study was conducted at a middle school with 106 students. Students’ positive emotions were measured by Emwave emotion detection device. Results showed that students’ positive emotions generally tended to increase as the amount of emotional design features increased. However, while students who used Colorful Design exerted more mental effort compared to students who used Neutral Design, students who used Emotional Design and Sound Effects exerted less mental effort compared to students who used Colorful Design. In addition, students who used Colorful Design outperformed students who used Neutral Design in terms of their recall scores. The results also indicated statistically non-significant transfer scores across groups. The qualitative analysis of the interview data revealed the different views of students regarding to the use of emotional design in multimedia. The results were discussed with respect to different views in the literature regarding the use of emotional design in multimedia. 

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Citation Formats
A. M. Uzun, “Exploring the effect of using different emotional design approaches on positive emotion, mental effort and learning achievement: a multimedia study /,” Ph.D. - Doctoral Program, Middle East Technical University, 2017.