The evaluation of criteria for location selection of shopping centers through analytic hierarchy process: the case of Ankara

Aslan, Ali Burak
Location selection, like in other centers, bears great importance and is one of the most strategic decisions on construction shopping centers. Especially in recent years, the right location selection of shopping centers whose number is increasing day by day has gained more significance in the cities of Europe and the USA. With the impacts of neoliberal policies taken place in Turkey since 1980s, the number of western-style shopping centers has risen year by year. Literature review offers different methods in the evaluation of factors that affect location selection. This thesis brings under the scope “Analytical Hierarchy Process” in which subjective judgment is easily used to determine the factors’ weights necessary for location selection of shopping centers. The views of developers, investors as well as city planners are taken with a view to specifying the factors’ weights considered to be important in location selection. The answers of both groups to the questions help determine the crucial factors in location selection of shopping centers. In this context, Ankara’s Ankamall, Gordion and Kızılay Shopping Centers are compared with regard to these factors. This thesis focusing on shopping centers brings to light the different viewpoint experts hold with respect to location selection, proposing that the most recently-introduced laws and legal regulations concerning the project development of shopping centers in Turkey are found inadequate when compared those of most European countries and the current laws and legal regulations in Turkey must be brought under review.