Social comparison as a determinant of self-presentation

Demir, Sıla
As social beings people usually try to project the best image of themselves on their interaction partners. On other occasions, they try to create the image that they think will be advantageous for them in a certain way. These self-presentational efforts may be conscious or automatic, and may be triggered by some situational determinants and be associated with some personality characteristics. Besides, social comparison tendencies may also be associated with self-presentation. People often compare themselves, their abilities, opinions, appearance, accomplishments, and many others with that of the other people. The classical social comparison theory suggests that individuals compare themselves to only similar others, and the outcomes of these social comparisons lead people to either change themselves or the comparison target to reduce the discrepancy, or cease comparison. In the current thesis, first, the hypothesis that people only compare themselves with the similar others was challenged, and comparison with extremely-better and extremely-worse individuals was investigated. Secondly, the main hypothesis that social comparison may also result in pretending as if you are closer to the better-off others or more different than the worse-off others, but not only changing oneself or the comparison target was studied. Therefore, social comparison orientation should be associated with higher self-presentation tendency. Besides these two broad hypotheses, it was suggested that each comparison direction would lead to different self-presentational strategy, and this relationship would be moderated by the personality traits of honesty/humility, emotionality, extraversion, agreeableness, conscientiousness, and openness measured with HEXACO-PI-R, and the self-concept clarity of the individuals. Overall, the hypotheses were supported, except the moderation hypotheses, and the implications and future directions were discussed.


Social comparison orientation mediates the association between HEXACO and self-presentation
Demir, Sila; Özkan, Türker; DEMİR, BAŞAR (2022-04-01)
Various researchers have investigated the personality correlates of defensive and assertive self-presentation. Yet, only a few studies go beyond the direct relationships and examine the underlying mechanism. The current study examines whether the social comparison orientation (SCO) mediates the relationship between personality and self-presentation. We also tested whether our proposed model is invariant across genders. We collected data from 496 individuals using the HEXACO personality inventory, the self-p...
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Human social intentions are heavily influenced by their perceptions of others. In this study, the effect of perceived attractiveness is of particular interest. The purpose of this study is to explore the effect of perceived attractiveness on the likelihood of wanting to have sex and the likelihood of using condom among dating application users. In real dating application environments, there would be many uncontrolled variables (e.g., age, not/having common friends etc.) related to the profiles that the part...
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HORTACSU, N; EKINCI, B (Springer Science and Business Media LLC, 1992-12-01)
The aim of the present study was to investigate developmental differences in reliance on situational versus vocal cues for recognition of emotions. Turkish preschool, second, and fifth grade children participated in the study. Children listened to audiotape recordings of situations between a mother and a child where the emotional cues implied by the context of a vignette and the vocal expression were either consistent or inconsistent, After listening to each vignette, participants were questioned about the ...
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Purpose Studies on restrictive engulfment (RE) - a subtype of psychological aggression in intimate relationships - have focused either on insecure attachment or relationship satisfaction, not both. Therefore, the purpose of this paper is to investigate relationship satisfaction as a potential mediator of the associations between anxious and avoidant attachment and RE perpetration among college students. Design/methodology/approach A sample of 322 college students (178 women, 137 men, and seven other gender-...
Citation Formats
S. Demir, “Social comparison as a determinant of self-presentation,” Ph.D. - Doctoral Program, Middle East Technical University, 2017.