Dress to impress : are faces of fashionable individuals remembered more favorably?

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2018

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Arol, Zeynep

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There are many factors that can influence first impressions about others, and cloth-ing is one of them. Although older research showed that clothing does impact how we judge others on various traits, such as attractiveness and competence, little is known about how faces of individuals with different types of clothing are visually represented in others’ minds. Using the Reverse Correlation techniques for the first time, the present study investigates whether individuals remember face of the target with fashionable clothing more favorably compared to the one with unfashionable clothing. For this purpose, three studies were conducted. Results for the first study supported the hypothesis as faces of individuals wearing fashionable (vs. unfashion-able) attire were remembered more favorably in others’ minds. On the other hand, results for the second study showed opposite pattern; faces of fashionable individu-als were remembered less favorably compared to unfashionable individuals. Lastly, in order to validate the results from the first study, the third study replicated meet-ing context. Results for the third study showed that there is a significant difference between fashionable and unfashionable classification images in terms of traits in question with varying directions of relationship depending on the intimacy group. Even though, there were mixed findings, it can be said that first impression process does not only depend on objective measures of facial appearance, but also the ex-traneous stimuli (e.g. clothing) which found to influence how we remember others’ face.

Subject Keywords

Impression formation (Psychology), Influence (Psychology), Clothing and dress, Clothing and dress, Psychology M.S. thesis

URI

http://etd.lib.metu.edu.tr/upload/12621750/index.pdf
https://hdl.handle.net/11511/27049

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Graduate School of Social Sciences, Thesis

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Citation Formats

Z. Arol, “ Dress to impress : are faces of fashionable individuals remembered more favorably? ,” M.S. - Master of Science, Middle East Technical University, 2018.