MobileCDP: A mobile framework for the consumer decision process

Ozarslan, Suleyman
Eren, Pekin Erhan
The consumer decision process is a widely accepted model covering consumer activities, and accordingly contains five interrelated stages: problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. In order to help consumers deal with challenges associated with all these stages, mobile information systems bring significant capabilities, as in other application domains. However, related prior research is mostly restricted to the individual stages of the process. Since the stages are interrelated, and the data collected in one are also valuable for another, we propose a mobile framework designed to provide assistance in all stages of the Consumer Decision Process, named MobileCDP. A prototype is also implemented and evaluated to show the applicability of the framework. Experiments show that the functions provided by the prototype are useful, well integrated, and easy to use. Moreover, statistical analysis of the results proves that the prototype reduces time, costs, and cognitive effort of the user.


MobileCDP: a mobile framework for the consumer decision process
Özarslan, Süleyman; Eren, Pekin Erhan; Department of Information Systems (2015)
Cognitive limitations of consumers decrease decision quality, and increase time spent as well as costs related to shopping. A widely accepted model covering consumer activities is the consumer decision process, which highlights five interrelated stages: problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Mobile information systems bring in significant capabilities for helping consumers deal with the challenges associated with all these stages. However...
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Citation Formats
S. Ozarslan and P. E. Eren, “MobileCDP: A mobile framework for the consumer decision process,” INFORMATION SYSTEMS FRONTIERS, pp. 803–824, 2018, Accessed: 00, 2020. [Online]. Available: