A hybrid approach for predicting customers' individual purchase behavior

Date

2017-01-01

Author

Peker, Serhat
Koçyiğit, Altan
Eren, Pekin Erhan

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

188
views

0
downloads

Purpose - Predicting customers' purchase behaviors is a challenging task. The literature has introduced the individual-level and the segment-based predictive modeling approaches for this purpose. Each method has its own advantages and drawbacks, and performs in certain cases. The purpose of this paper is to propose a hybrid approach which predicts customers' individual purchase behaviors and reduces the limitations of these two methods by combining the advantages of them.

Subject Keywords

Customer behavior models, Personalization, Machine learning, Customer segmentation, Hybrid approach, Predictive modeling

URI

https://hdl.handle.net/11511/31583

Journal

KYBERNETES

DOI

https://doi.org/10.1108/k-05-2017-0164

Collections

Graduate School of Informatics, Article

Suggestions

OpenMETU
Core

An empirical comparison of customer behavior modeling approaches for shopping list prediction Peker, Serhat; Koçyiğit, Altan; Eren, Pekin Erhan (2018-06-28) Shopping list prediction is a crucial task for companies as it can enable to provide a specific customer a personalized list of products and improve customer satisfaction and loyalty as well. To predict customer behaviors, many studies in the literature have employed customer behavior modeling approaches which are individual-level and segment-based. However, previous efforts to predict customers' shopping lists have rarely employed these state-of-the-art approaches. In this manner, this paper introduces the...
A fuzzy linguistic decision model approach for selecting the optimum promotion mix for digital products with genetic algorithms Gün, Mustafa Murat; İşler, Veysi; Department of Computer Engineering (2010) Promotion is one of the four major marketing elements of the marketing mix (others are product, price and place) in implementing marketing strategy. Promotion is dealing with the ways a company communicates with its customers to persuade them to buy the product. Promotion mix covers all the different ways a company choose to communicate with its customers such as advertising, personnel selling, PR, sales promotion and others. Selecting the optimal blend of the promotion mix is a tough and critical issue for...
A methodology for product segmentation using sale transactions Peker, Serhat; Koçyiğit, Altan; Eren, Pekin Erhan (2018-06-28) This paper presents a novel methodology for product segmentation using customers' transactions on products. The proposed methodology introduces FMC model, and utilizes this model's features and clustering algorithms to group products into segments. The applicability of the proposed approach has been demonstrated on data collected by a supermarket chain. The results show that the proposed methodology provides an efficient tool that can be used to identify different product segments and to gain valuable insig...
An asymmetric configural model approach for understanding complainer emotions and loyalty TARI KASNAKOĞLU, BERNA; Yılmaz, Cengiz; VARNALI, KAAN (2016-09-01) Few works emphasize the emotional nature of customer complaint behavior, and those that do so fodis largely on negativity. The idea that specific emotions might lead to idiosyncratic reactions and that in some cases positive emotions may also-be aroused during the complaint experience has been largely neglected. The study explores this issue by identifying specific emotions experienced by complainers and then relating them to resulting complainer loyalty levels, separately under conditions where the outcome...
Analysis of critical factors affecting customer satisfaction in modular kitchen sector Özer, Semih; Şen, Tayyar; Department of Industrial Engineering (2009) This study starts with the review of the literature in customer satisfaction, customer satisfaction methods and models. After selecting a proper customer satisfaction method and model, the study conducts a survey and a questionnaire among the customers and professionals in the modular kitchen sector. The aim of the study is to analyze the factors affecting customer satisfaction and finding out the ones related with the modular kitchen sector. After applying the survey, the relations between the inputs and o...

Citation Formats

S. Peker, A. Koçyiğit, and P. E. Eren, “A hybrid approach for predicting customers’ individual purchase behavior,” KYBERNETES, pp. 1614–1631, 2017, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/31583.