Behavioral Issues in B2C E-commerce: The-state-of-the-art

Date

2016-11-01

Author

Huseynov, Farid
Özkan Yıldırım, Sevgi

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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B2C e-commerce is one of the fastest growing industries worldwide. A lot of studies were carried out by both scholars and practitioners in order to assess online consumers' behavioral issues in B2C e-commerce platforms. This paper aims to organize and classify the accumulated literature on B2C e-commerce in order to determine less-researched areas and provide future research directions. For that purpose 208 peer-reviewed articles from 71 journals published between 2005 and 2014 were retrieved and analyzed. The findings of the studies are discussed within the scope of developed framework.

Subject Keywords

B2C e-commerce, Online shopping, Internet shopping, Consumer behavior

URI

https://hdl.handle.net/11511/31689

Journal

INFORMATION DEVELOPMENT

DOI

https://doi.org/10.1177/0266666915599586

Collections

Graduate School of Informatics, Article

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Citation Formats

F. Huseynov and S. Özkan Yıldırım, “Behavioral Issues in B2C E-commerce: The-state-of-the-art,” INFORMATION DEVELOPMENT, pp. 1343–1358, 2016, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/31689.