Internet users' attitudes toward business-to-consumer online shopping: A survey

Date

2016-06-01

Author

Huseynov, Farid
Özkan Yıldırım, Sevgi

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

431
views

0
downloads

Rapid growth of online shopping activities in recent years has required careful identifications of key factors influencing consumers' behaviors and attitudes toward online shopping. Identifying critical factors influencing online consumer behavior is very crucial for effective customer relationship management. It is very important that online sellers clearly understand critical factors influencing online customers' shopping intention and take necessary actions accordingly. If identified and managed properly, those critical factors can provide competitive advantage to online sellers and also increase consumers' satisfaction level and experiences with sellers' website. This research investigated the attitudes toward online shopping of university students in Ankara, Turkey. Internet users' interest, evaluation, trust, intention and concerns toward online shopping were assessed by conducting survey type research. Internet users' concerns toward online shopping were assessed by considering financial issues, product quality issues, refund issues, product delivery issues, security issues and privacy issues. Findings of this study guide online retailers which factors to focus on in order to develop successful marketing strategies for online consumers.

Subject Keywords

Internet users, Business-to-consumer, E-commerce, Online shopping, Consumer behavior, Consumer attitude, Turkey

URI

https://hdl.handle.net/11511/31931

Journal

INFORMATION DEVELOPMENT

DOI

https://doi.org/10.1177/0266666914554812

Collections

Graduate School of Informatics, Article

Suggestions

OpenMETU
Core

The Influence of knowledge-based e-commerce product recommender agents on online-consumer decision making process Huseynov, Farid; Özkan Yıldırım, Sevgi; Department of Information Systems (2013) Online retailers are providing large amount of products over internet for potential customers. Given the opportunity of accessing vast amount of products online, customers usually encounter difficulties to choose the right product or service for themselves. Obtaining advice from internet is both time consuming and most of time not reliable. Therefore, intelligent software is needed to act on behalf of customer in such situations. Recommender systems (agents) are intelligent software providing easily accessi...
Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms Huseynov, Farid; Özkan Yıldırım, Sevgi (2019-05-01) Consumer behavior in e-commerce platforms is one of the extensively researched area. Numerous studies in this field assessed consumer online shopping behavior from various aspects. However, literature review showed that most of the conducted studies do not carry out market segmentation analysis while accessing shopping behavior of online consumers. Therefore, the general conclusions made by these studies about consumer attitude, behavior, and decision-making process might not reflect actual behaviors of dif...
The influence of knowledge-based e-commerce product recommender agents on online consumer decision-making Huseynov, Farid; Huseynov, Sema Yildiz; Özkan Yıldırım, Sevgi (2016-01-01) Online retailers are providing a large amount of products over the Internet for potential customers. Given the opportunity of accessing vast amounts of products online, customers usually encounter difficulties to choose the right product or service for themselves. Obtaining advice from the Internet is both time consuming and most of the time unreliable. Therefore, some kind of intelligent software is needed to act on behalf of customers in such situations. Recommender agents are intelligent software providi...
Behavioral Issues in B2C E-commerce: The-state-of-the-art Huseynov, Farid; Özkan Yıldırım, Sevgi (2016-11-01) B2C e-commerce is one of the fastest growing industries worldwide. A lot of studies were carried out by both scholars and practitioners in order to assess online consumers' behavioral issues in B2C e-commerce platforms. This paper aims to organize and classify the accumulated literature on B2C e-commerce in order to determine less-researched areas and provide future research directions. For that purpose 208 peer-reviewed articles from 71 journals published between 2005 and 2014 were retrieved and analyzed. ...
Institutional maintenance of e-commerce through traditional retail Geyik, Bahtiyar Onur; Topal, Çağrı (2020-07-01) This study analyzes the process of opening traditional, physical retail stores by e-commerce companies as institutional work of maintenance. Past research examines internal mechanisms used to maintain institutions and ignores the question of how an external, alternative institution can contribute to the maintenance of another institution. This study shows that traditional retail as a relatively old institution helps maintain e-commerce as a relatively new institution through eight different mechanisms at fo...

Citation Formats

F. Huseynov and S. Özkan Yıldırım, “Internet users’ attitudes toward business-to-consumer online shopping: A survey,” INFORMATION DEVELOPMENT, pp. 452–465, 2016, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/31931.