The status of the professional development programmes of the health and fitness industry in Turkey

Date

2009-01-01

Author

BETÜL, SEKENDİZ
Koçak, Mehmet Settar
KORKUSUZ, FEZA

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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The purpose of this study was to determine the status of the professional development programmes of the health and fitness industry in Turkey. The instrument was the 'Survey of the Health and Fitness Industry' (Deane Mantia, 2000). Frequency and percentile rankings were used to analyse the responses (267) of the two subgroups (61% fitness professionals, 39% consumers). The results demonstrated that the professional development programmes and the fitness industry were not complementary and the fitness certifications were underrated by the health and fitness industry professionals. It was recommended that a governing body should be established to develop standardisation for the professional development programmes of the health and fitness industry and the universities should be encouraged to open fitness management programmes to protect the industry from abuse.

Subject Keywords

Marketing, Management Science and Operations Research, Strategy and Management, Business and International Management

URI

https://hdl.handle.net/11511/39419

Journal

International Journal of Sport Management and Marketing

DOI

https://doi.org/10.1504/ijsmm.2009.023372

Collections

Department of Physical Education and Sports, Article

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Citation Formats

S. BETÜL, M. S. Koçak, and F. KORKUSUZ, “The status of the professional development programmes of the health and fitness industry in Turkey,” International Journal of Sport Management and Marketing, pp. 465–476, 2009, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/39419.