Well-being in Alternative Economies: The Role of Shared Commitments in the Context of a Spatially-Extended Alternative Food Network

Download
2017-01-01
Alternative economies are built on shared commitments to improve subjects' well-being. Traditional commercial markets, premised upon growth driven by separate actors pursuing personal material gain, lead to exploitation of some actors and to negligible well-being gains for the rest. Through resocializing economic relations and expanding the recognition of interdependence among the actors in a marketing system, economic domination and exploitation can be mitigated. We define shared commitments as a choice of a course of action in common with others. We empirically demonstrate the existence of shared commitments through an in-depth study of a spatially extended alternative food network in Turkey. Finally, we offer an inductive model of how shared commitments can be developed between local and non-local actors to bring new economies into being and improve the well-being of consumers and producers, localities, markets, and society.
Journal of Macromarketing

Suggestions

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World
Shapiro, Stanley; Beninger, Stefanie; Domegan, Christine; Reppel, Alexander; Stanton, Julie; Watson, Forrest (SAGE Publications, 2020-08-01)
The United Nation's Sustainable Development Goals (SDGs) are challenging the world to work towards a more sustainable future. Its 17 goals are ambitious, requiring concerted and system-based efforts driven by critical and socially aware thinking. However, marketing education is largely falling short of teaching students to think that way. Given macromarketing's unique perspective on the interactions among markets, marketing, and society, macromarketers are poised to contribute to marketing pedagogy and to c...
Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit
Watson, Forrest (SAGE Publications, 2020-06-01)
Alternative economies can significantly contribute to societal flourishing, but the potential dark sides should also be considered. As shared commitments are the foundation of alternative economies, we draw on related literature to conceptualize various types of dark sides of an alternative economy. While less prominent than the well-being outcomes, we present qualitative data of when the participants of one alternative food network experienced disappointment, burnout, guilt, or division. Comparing with the...
Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts
Baktir, Zeynep; Watson, Forrest (SAGE Publications, 2020-07-01)
This article explores community well-being (CWB) outcomes of institutional trust (and distrust) through entrepreneurship in the context of a refugee-hosting society in Turkey. Existing studies show the positive relationship between institutional trust and quality of life (QOL) as well as entrepreneurship and QOL in subsistence contexts. This research, however, explores the relationship between institutional (dis)trust and entrepreneurship on a path to CWB with a special emphasis on refugee and local interac...
Well-being on campus: testing the effectiveness of an online strengths-based intervention for first year college students
Koydemir, Selda; Sun-Selisik, Z. Eda (2016-08-01)
The present research examined the effectiveness of an 8-week online strengths-based intervention in promoting subjective and psychological well-being of first year university students. The intervention was composed of five modules pertaining to (a) finding and cultivating on character strengths, (b) regulation of emotions and increasing positive emotions, (c) constructive communication, establishing social connectedness and positive relationships (d) effective decision-making and problem solving and (e) ach...
PREDICTION OF ENERGY PERFORMANCE GAP IN BUILDINGS WITH MACHINE LEARNING ALGORITHMS
YILMAZ, DERYA; Tanyer, Ali Murat; Dikmen Toker, İrem; Department of Architecture (2022-7)
The energy performance gap presents obstacles for governments to reduce dependency on foreign energy sources, as well as for policymakers to be successful in future ambitions about reducing the environmental impacts of buildings. Although considerable research focused on the reasons, reduction, or quantification of the energy performance gap in buildings, little attention has been given in the past to methods that would inform decision makers about a likely performance gap. Such studies could change the act...
Citation Formats
F. Watson, “Well-being in Alternative Economies: The Role of Shared Commitments in the Context of a Spatially-Extended Alternative Food Network,” Journal of Macromarketing, pp. 206–216, 2017, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/40782.