Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts

Date

2020-07-01

Author

Baktir, Zeynep
Watson, Forrest

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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This article explores community well-being (CWB) outcomes of institutional trust (and distrust) through entrepreneurship in the context of a refugee-hosting society in Turkey. Existing studies show the positive relationship between institutional trust and quality of life (QOL) as well as entrepreneurship and QOL in subsistence contexts. This research, however, explores the relationship between institutional (dis)trust and entrepreneurship on a path to CWB with a special emphasis on refugee and local interactions in the marketplace. Three different paths to the QOL of refugees and/or locals are presented, but only two lead to CWB outcomes encompassing both refugees and locals. Consideration of refugees and locals as both consumers and business owners provides perspective on the interplay between social trust and institutional trust in a socio-culturally heterogeneous subsistence context. The article also discusses implications for theory and practice.

Subject Keywords

Marketing

URI

https://hdl.handle.net/11511/48241

Journal

JOURNAL OF MACROMARKETING

DOI

https://doi.org/10.1177/0276146720935157

Collections

Department of Business Administration, Article

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Citation Formats

Z. Baktir and F. Watson, “Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts,” JOURNAL OF MACROMARKETING, pp. 0–0, 2020, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/48241.