Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Date

2020-08-01

Author

Shapiro, Stanley
Beninger, Stefanie
Domegan, Christine
Reppel, Alexander
Stanton, Julie
Watson, Forrest

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

354
views

0
downloads

The United Nation's Sustainable Development Goals (SDGs) are challenging the world to work towards a more sustainable future. Its 17 goals are ambitious, requiring concerted and system-based efforts driven by critical and socially aware thinking. However, marketing education is largely falling short of teaching students to think that way. Given macromarketing's unique perspective on the interactions among markets, marketing, and society, macromarketers are poised to contribute to marketing pedagogy and to commit students to realizing the SDGs. This article first looks back at the previous 40 years of macromarketing pedagogy, before offering contemporary approaches to teaching macromarketing through four illustrative case studies found in an online repository called Pedagogy Place. It then looks forward, setting an aspiring vision for macro-oriented classrooms in the coming years.

Subject Keywords

Marketing

URI

https://hdl.handle.net/11511/36177

Journal

JOURNAL OF MACROMARKETING

DOI

https://doi.org/10.1177/0276146720949637

Collections

Department of Business Administration, Article

Suggestions

OpenMETU
Core

Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit Watson, Forrest (SAGE Publications, 2020-06-01) Alternative economies can significantly contribute to societal flourishing, but the potential dark sides should also be considered. As shared commitments are the foundation of alternative economies, we draw on related literature to conceptualize various types of dark sides of an alternative economy. While less prominent than the well-being outcomes, we present qualitative data of when the participants of one alternative food network experienced disappointment, burnout, guilt, or division. Comparing with the...
A SUSTAINABLE APPROACH TO SOLAR TECHNOLOGIES: RECYCLING SOLAR PANELS IN TURKEY Aşkın, Asmin; Akınoğlu, Bülent Gültekin; Kılkış , Şiir; Department of Earth System Science (2022-8-16) The Sustainable Development Goals, adopted by the United Nations in 2015, aim to create a more equitable and peaceful world and a more livable environment. In this thesis, it is thought that solar energy should be considered within the framework of the Circular Economy in order to be a 100% renewable energy type. In this context, it is researched how to establish a relationship and create synergy between the Circular Economy and solar photovoltaic technologies in Turkey. For this purpose, after the literatu...
Well-being in Alternative Economies: The Role of Shared Commitments in the Context of a Spatially-Extended Alternative Food Network Watson, Forrest (2017-01-01) Alternative economies are built on shared commitments to improve subjects' well-being. Traditional commercial markets, premised upon growth driven by separate actors pursuing personal material gain, lead to exploitation of some actors and to negligible well-being gains for the rest. Through resocializing economic relations and expanding the recognition of interdependence among the actors in a marketing system, economic domination and exploitation can be mitigated. We define shared commitments as a choice of...
Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts Baktir, Zeynep; Watson, Forrest (SAGE Publications, 2020-07-01) This article explores community well-being (CWB) outcomes of institutional trust (and distrust) through entrepreneurship in the context of a refugee-hosting society in Turkey. Existing studies show the positive relationship between institutional trust and quality of life (QOL) as well as entrepreneurship and QOL in subsistence contexts. This research, however, explores the relationship between institutional (dis)trust and entrepreneurship on a path to CWB with a special emphasis on refugee and local interac...
Sustainable development of Turkey: Deployment of geothermal resources for carbon capture, utilization, and storage Kirli, Mustafa Safa; Fahrioglu, Murat (Informa UK Limited, 2019-07-18) As a developing country, Turkey's sustainable development objectives converge on robust and sustainable economic development. The increase in its energy and electricity demand is attributed to the growth of population, urbanization, and industrialization parallel to economic and social growth. Instead of fulfilling the obligation to protect the environment arising from international agreements and achieving desired sustainable development, the dependency on imported fossil fuel in electrical energy producti...

Citation Formats

S. Shapiro, S. Beninger, C. Domegan, A. Reppel, J. Stanton, and F. Watson, “Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World,” JOURNAL OF MACROMARKETING, pp. 0–0, 2020, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/36177.