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Factors triggering the motivation for design collaborations

Özdemir, Keziban Gülen
This dissertation aims to contribute to a better understanding and effective management of interdisciplinary design collaborations. In order to achieve this, design collaborations are being investigated from a broad perspective assessing actors from product design, product development, product management, marketing, production, purchase and quality departments as the contributors of the process. Additionally, this study draws together two separate bodies of work, namely studies on design collaboration and studies on motivation, suggesting that there is a motivational aspect that affects individual and team performances in creative work. In search for the factors affecting motivation of actors during collaborative design processes, this research adopts an interpretivist approach. In order to uncover the personal experiences, interviews were done with 25 experts from different disciplines. The data gathered from the interviews were analyzed using template analysis. Based on the analysis, this dissertation offers four main conclusions. First, this dissertation presents emotional and rational factors that activate the motivation of actors towards both the task and collaboration in design collaborations. Secondly, considering the contribution of actors from diverse disciplines, this dissertation reveals that motivation towards creating a novel product is not specific to any discipline. Thirdly, this dissertation claims that collaborative design processes can be conceptualized from the motivational perspective with a creative design spiral based on the motivation of actors, which is composed of passion-purpose-product-pleasure. Lastly, this thesis demonstrates the importance of a clearly defined design brief created in a time period required for its preparation on the effective management of collaborative design process.