Strategic use of quality function deployment (QFD) in the construction industry

In this paper, an attempt has been made to examine the applicability of QFD as a strategic decision-making tool after the construction stage of a housing project to determine the best marketing strategy, to make a comparison between the performances of different competitors and to transfer the experience gained from the current project to the forthcoming projects. For this purpose, a QFD team has been formed to collect and verify the expectations of the customer profile of the sample project, which was a high-rise building project located in Ankara, Turkey. The case study findings demonstrated that QFD could be successfully applied in the housing projects as a strategic tool to facilitate marketing decisions. As a result of extensive literature review and the case study observations; the paper also points out the limitations and breakthroughs of the QFD methodology. Finally, critical success factors are proposed to improve the performance of the QFD methodology in construction projects.


Cost assessment of concrete and steel types for office buildings: An exploratory study
Kanit, Recep; Ozkan, Omer; Gunduz, Murat (Elsevier BV, 2007-09-01)
This paper presents a set of regression models which incorporates concrete and steel types in modeling the costs of office buildings. To these ends, three typical office buildings with seven and 15 stories have been designed by the help of a commercial software taking into account the Turkish practice. In each project C-16, C-20, C-25, C-30 and C-35 concrete classes and S-220 and S-420 steel types were used for dimensioning purposes. Rough construction costs were then calculated for different combinations o...
A strategic safety management framework through balanced scorecard and quality function deployment
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The aim of this paper is to propose a safety management framework for construction companies. A literature review was carried out to identify significant factors that would improve safety performance. Two management tools-namely, the balanced scorecard and quality function deployment (QFD)-were used to construct the framework. Strategic goals were established for each of the following perspectives of the balanced scorecard: financial and cultural, employee, process, and learning. Afterwards, a questionnaire...
E-bidding proposal preparation system for construction projects
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The bidding process is one of the most important phases in the construction industry. The major objective of construction companies is to expand business volume by successful bidding on various projects. For this reason, companies must prepare realistic bid proposals. However, the traditional bidding process is time consuming and requires a great deal of effort. This paper proposes a model that enables the companies to reduce the bid proposal preparation time and cost by using e-technology.
Cost effect of earthquake region and soil type for office buildings in Turkey
Kanit, Recep; Gunduz, Murat; Ozkan, Omer (Elsevier BV, 2007-10-01)
In this study, the change in the load-bearing system cost of a reinforced concrete office building has been investigated in relation to the earthquake regions and soil types. Three different office projects each with five stories were investigated. The structural design calculations have been made according to four different soil types and four different earthquake regions. According to each combination, concrete, steel and formwork adopted approximations were calculated to reach the rough cost of each offi...
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The major idea behind this paper is that, the role of marketing within the construction industry should be investigated by using an integrated conceptual framework that considers the marketing perception of firms, general marketing practices, expected benefits from marketing and impact of marketing capability to create competitive advantage, so that a complete picture about marketing practices can be drawn. A questionnaire form that has been designed based on this idea is introduced and findings of the ques...
Citation Formats
İ. Dikmen Toker and M. T. Birgönül, “Strategic use of quality function deployment (QFD) in the construction industry,” BUILDING AND ENVIRONMENT, pp. 245–255, 2005, Accessed: 00, 2020. [Online]. Available: