Strategic use of quality function deployment (QFD) in the construction industry

Date

2005-02-01

Author

Dikmen Toker, İrem
Birgönül, Mustafa Talat

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In this paper, an attempt has been made to examine the applicability of QFD as a strategic decision-making tool after the construction stage of a housing project to determine the best marketing strategy, to make a comparison between the performances of different competitors and to transfer the experience gained from the current project to the forthcoming projects. For this purpose, a QFD team has been formed to collect and verify the expectations of the customer profile of the sample project, which was a high-rise building project located in Ankara, Turkey. The case study findings demonstrated that QFD could be successfully applied in the housing projects as a strategic tool to facilitate marketing decisions. As a result of extensive literature review and the case study observations; the paper also points out the limitations and breakthroughs of the QFD methodology. Finally, critical success factors are proposed to improve the performance of the QFD methodology in construction projects.

Subject Keywords

Geography, Planning and Development, Environmental Engineering, Civil and Structural Engineering, Building and Construction

URI

https://hdl.handle.net/11511/46434

Journal

BUILDING AND ENVIRONMENT

DOI

https://doi.org/10.1016/j.buildenv.2004.07.001

Collections

Department of Civil Engineering, Article

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Citation Formats

İ. Dikmen Toker and M. T. Birgönül, “Strategic use of quality function deployment (QFD) in the construction industry,” BUILDING AND ENVIRONMENT, pp. 245–255, 2005, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/46434.