How do learning orientation and strategy yield innovativeness and superior firm performance?

Date

2014-06-01

Author

Dulger, M.
Alpay, G.
Yılmaz, Çetin
BODUR, MUZAFFER

Metadata

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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This paper attempts to shed light on the role of learning orientations of firms and their adoption of Porter's generic strategies on four dependent variables: Behavioral innovativeness, product innovativeness, technological innovativeness and, ultimately, firm performance. Hierarchical regressions were run with data from a random sample of 121 firms operating in Turkey. Findings indicate that internally-focused learning, market-focused learning and differentiation strategy have significant effects on the three innovativeness dimensions. When firm performance is included as the eventual outcome variable into the analysis, internally-focused learning, focus strategy and product innovativeness emerge as its main predictors. In fast-paced, highly unpredictable market environments, managers can make use of these findings to their benefit in terms of elevating their flans' innovativeness and performance levels.

Subject Keywords

Innovativeness, Learning orientation, Strategy, Porter, Performance, Turkey

URI

https://hdl.handle.net/11511/53261

Journal

SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT

Collections

Department of Civil Engineering, Article

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Citation Formats

M. Dulger, G. Alpay, Ç. Yılmaz, and M. BODUR, “How do learning orientation and strategy yield innovativeness and superior firm performance?,” SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT, pp. 35–50, 2014, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/53261.