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How do learning orientation and strategy yield innovativeness and superior firm performance?
Date
2014-06-01
Author
Dulger, M.
Alpay, G.
Yılmaz, Çetin
BODUR, MUZAFFER
Metadata
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Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
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This paper attempts to shed light on the role of learning orientations of firms and their adoption of Porter's generic strategies on four dependent variables: Behavioral innovativeness, product innovativeness, technological innovativeness and, ultimately, firm performance. Hierarchical regressions were run with data from a random sample of 121 firms operating in Turkey. Findings indicate that internally-focused learning, market-focused learning and differentiation strategy have significant effects on the three innovativeness dimensions. When firm performance is included as the eventual outcome variable into the analysis, internally-focused learning, focus strategy and product innovativeness emerge as its main predictors. In fast-paced, highly unpredictable market environments, managers can make use of these findings to their benefit in terms of elevating their flans' innovativeness and performance levels.
Subject Keywords
Innovativeness
,
Learning orientation
,
Strategy
,
Porter
,
Performance
,
Turkey
URI
https://hdl.handle.net/11511/53261
Journal
SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT
Collections
Department of Civil Engineering, Article
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M. Dulger, G. Alpay, Ç. Yılmaz, and M. BODUR, “How do learning orientation and strategy yield innovativeness and superior firm performance?,”
SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT
, pp. 35–50, 2014, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/53261.