Show/Hide Menu
Hide/Show Apps
Logout
Türkçe
Türkçe
Search
Search
Login
Login
OpenMETU
OpenMETU
About
About
Open Science Policy
Open Science Policy
Communities & Collections
Communities & Collections
Help
Help
Frequently Asked Questions
Frequently Asked Questions
Guides
Guides
Thesis submission
Thesis submission
MS without thesis term project submission
MS without thesis term project submission
Publication submission with DOI
Publication submission with DOI
Publication submission
Publication submission
Supporting Information
Supporting Information
General Information
General Information
Copyright, Embargo and License
Copyright, Embargo and License
Contact us
Contact us
Understanding consumer innovativeness via theory of goal directed behavior: an investigation of factors affecting adoption of online games
Download
index.pdf
Date
2015
Author
Baybaş, Gülnur
Metadata
Show full item record
Item Usage Stats
268
views
107
downloads
Cite This
This study aims to analyze the factors behind adoption of online games, using a theoretical foundation based mostly on the theory of goal-directed behavior and diffusion of innovations model. Factors affecting the adoption behavior are determined on the basis of the goal directed behavior theory, and differences between adopter categories of online game buyers are investigated by applying Rogers’ diffusion of innovations (DOI) theory. Online survey was conducted to reach target group by using social media and forums. 308 online game players from different environments participated to the survey. Hypotheses were identified according to the objectives of the study and theoretical framework. The results demonstrate the importance of anticipated emotions and triability for the adoption of online games. Players expect to have positive impression and experiences with the new online game. In addition, online gamers want to be sure that new online game is worth purchasing and playing. This study aims to contribute to both the relevant theoretical knowledge regarding consumer innovativeness and the strategic approaches of online game marketers.
Subject Keywords
Consumer behavior.
,
Consumers
,
Video games.
,
Computer games.
,
Internet games industry.
URI
http://etd.lib.metu.edu.tr/upload/12619549/index.pdf
https://hdl.handle.net/11511/25293
Collections
Graduate School of Social Sciences, Thesis
Suggestions
OpenMETU
Core
Investigating sentimental relation between social media presence and academic success of Turkish Universities
Gunduz, Sedef; Demirhan, Fatih; SAĞIROĞLU, Şeref (2014-12-06)
In this study an approach that uses social networking data for developing sentiment analysis system is proposed. With the help of developed software, it is tried to find out whether there is any relation between universities' academic success and sentiment of the public about them in social media. After collecting enough text based data from Twitter, preprocessing of data is carried out and final data is trained by means of Naive Bayes Classifier. After testing process, experimental results have shown that ...
Determination of Rainfall – Runoff Relationship in Yenicegoruce Basin with HEC-HMS Hydrologic Model
MESTA, BUKET; KARGI, PINAR GÖKÇE; TEZYAPAR, İPEK; AYVAZ, MUSTAFA TAMER; GÖKTAŞ, RECEP KAYA; Kentel Erdoğan, Elçin; TEZEL, ULAŞ (2019-01-01)
The goal of this study is to model rainfall-runoff process using HEC-HMS developed by U.S. Army Corps of Engineers for the 10,508 km2 catchment that has E01A012-Yenicegörüce stream gage at its outlet which is located just at the upstream of the point where Meric and Ergene Rivers meet. This study is conducted as a part of 115Y064 numbered “Development of a geographical information systems based decision-making tool for water quality management of Ergene watershed using pollutant fingerprints” project funded...
Optimum design and operation of 'a pump-piping-storage system'
Kaplan, H; Seireg, A; Dölen, Melik (Inderscience Publishers, 2001-01-01)
The study reported in this paper is undertaken to develop a computer simulation and an optimum design and operation strategy for a general storage system. The influence of various design parameters on the total operation cost of the system for a general delivery regime is also studied.
Examining an Online Collaboration Learning Environment with the Dual Eye-Tracking Paradigm: The Case of Virtual Math Teams
Uzunosmanoglu, Selin Deniz; Çakır, Murat Perit (2014-06-27)
The aim of this study is to investigate the computer supported collaborative problem solving processes using the dual eye-tracking method. 18 university students participated in this study, and 9 pairs tried to solve 10 geometry problems using Virtual Math Team (VMT) online environment. Which situations the participants' eye movements, and eye gazes overlap, and how usability of VMT environment affect the problem solving processes are tried to identify. After experiments with two eye-trackers, a questionnai...
Towards Group Cognitive Analysis of Collaborative Learning with Eye Tracking and Brain Imaging Technologies
Çakır, Murat Perit (null; 2013-06-15)
This paper aims to motivate the need for a group cognitive approach for the multimodal analysis of learning to better account for neural and ocular correlates of collaborative learning. In reference to related work in the emerging fields of two-person neuroscience and dual-eye tracking, the paper argues for the need for moving from a singlemind perspective to a group cognitive perspective where neural and ocular correlates of joint meaning making are investigated in the context of sequentially unfolding soc...
Citation Formats
IEEE
ACM
APA
CHICAGO
MLA
BibTeX
G. Baybaş, “Understanding consumer innovativeness via theory of goal directed behavior: an investigation of factors affecting adoption of online games,” M.S. - Master of Science, Middle East Technical University, 2015.
