Show/Hide Menu
Hide/Show Apps
Logout
Türkçe
Türkçe
Search
Search
Login
Login
OpenMETU
OpenMETU
About
About
Open Science Policy
Open Science Policy
Open Access Guideline
Open Access Guideline
Postgraduate Thesis Guideline
Postgraduate Thesis Guideline
Communities & Collections
Communities & Collections
Help
Help
Frequently Asked Questions
Frequently Asked Questions
Guides
Guides
Thesis submission
Thesis submission
MS without thesis term project submission
MS without thesis term project submission
Publication submission with DOI
Publication submission with DOI
Publication submission
Publication submission
Supporting Information
Supporting Information
General Information
General Information
Copyright, Embargo and License
Copyright, Embargo and License
Contact us
Contact us
A Content Analysis on the Nutritional Portrait of the Breakfast Cereal Television Advertisements
Date
2013-01-01
Author
Şahin, Volkan
Metadata
Show full item record
This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
.
Item Usage Stats
283
views
0
downloads
Cite This
Childhood obesity and related health problems are affecting millions of children worldwide. Recent studies indicate that food/beverage TV commercials are one of the contributing factors of rising obesity rates. In the States, where the obesity rate is high, there has been a public outcry for more stringent rules regulating food related TV ads. This study investigates breakfast cereal ads which were derived from more than 1600 hours of television programming. Cereal ads were selected for this investigation particularly because they have to include an image of healthy, balanced breakfast. The results of analysis shows that these so-called healthy images of breakfast have little or no impact in terms of preventing childhood obesity since these images portray a very calorie-rich breakfast. One of the aims of this study to point out the great responsibility of the early childhood teachers in terms of assisting parents' and children's understanding of the commercial intent.
Subject Keywords
Childhood obesity
,
Food advertisements
,
Media literacy
URI
https://hdl.handle.net/11511/54954
Journal
HACETTEPE UNIVERSITESI EGITIM FAKULTESI DERGISI-HACETTEPE UNIVERSITY JOURNAL OF EDUCATION
Collections
Department of Elementary and Early Childhood Education, Article
Suggestions
OpenMETU
Core
Evaluation of physical activity policies and practices at preschool settings
Hürmeriç Altunsöz, Irmak; Öztürk, Mehmet Ata (2017-04-23)
The prevalence of overweight in children has become a serious public health problem in the world. Data from the World Health Organization (WHO) reported that 41 million preschool children were overweight in 2014. It is indicated that overweight is a major problem and physical activity policies are needed to help children develop healthy behaviors. Active Start Guidelines (NASPE) and Turkey Physical activity guideline emphasize that young children should participate in daily one-hour structured and onehour u...
Investigation of effects of hyperlipidemia on IRE1α and insulin pathway in the cerebral cortex of ApoE-/- mice
AK, Deniz; Yanık, Tülin; Department of Molecular Biology and Genetics (2022-1-20)
Obesity prevalence increases worldwide. The most crucial reason for obesity is high-fat diet (HFD). Serum fatty acid levels are increased with HFD, inducing inflammation and glucose homeostasis disruption, leading to insulin signaling impairment linked to metabolic and neurodegenerative disorders in the brain. Glucose uptake of the cells is regulated by insulin through insulin receptor substrate (IRS) proteins, and disruption of this pathway results in insulin resistance. Hyperlipidemia, a lipid metabolism ...
Evaluation of the effects of maltodextrin and microfluidization on the rheological and textural properties of cookie and cookie dough
Topaloğlu, Tuğçe; Yücel, Umut; Department of Food Engineering (2015)
Several health problems like diabetes and obesity are associated with consumption of highly fatty food, leading consumers to be more conscious about what they eat. This concern has been a driving factor for manufacturers to research and develop low- or reduced-fat products. Therefore, the baking industry finds new ways to respond to the demands. For this reason, fat replacement in bakery products has gained a popularity. Maltodextrin is commonly used to trim fat from bakery products because it gives some pr...
The Relationship Between Hofstede’s Cultural Dimensions, Schwartz’s Cultural Values, and Obesity
Tekeş, Burcu; Üzümcüoğlu, Yeşim; Hoe, Connie; Özkan, Türker (SAGE Publications, 2018-5-22)
According to the World Health Organization, obesity is a major public health issue. In 2014, there were more than 600 million obese people around the world. According to the data of the World Health Organization, obesity rates differ among countries. One possible underlying reason of the difference can be culture, more specifically shared cultural values. The strategies and policies regarding obesity were developed; however, the effect of culture is not adequately considered. The aim of the study is to inve...
Characterization of skeletal muscle lipids in obese mice lines
Aras, Ebru; Severcan, Feride; Department of Biology (2012)
Obesity becomes an epidemic health problem in developing and developed countries, which arises due to stable life style and increase in the consumption of high fat diets. Obesity is generally accompanied with various clinical disorders, such as insulin resistance, type II diabetes, hypertension, dyslipidemia and cardiovascular diseases. This study aims to characterize and quantify different lipid classes in longissimus dorsi (LD) and quadriceps (Q) skeletal muscles of control (DBA/2J), obese Berlin fat mous...
Citation Formats
IEEE
ACM
APA
CHICAGO
MLA
BibTeX
V. Şahin, “A Content Analysis on the Nutritional Portrait of the Breakfast Cereal Television Advertisements,”
HACETTEPE UNIVERSITESI EGITIM FAKULTESI DERGISI-HACETTEPE UNIVERSITY JOURNAL OF EDUCATION
, pp. 408–428, 2013, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/54954.