Product names as a medium of communication from designers to target users

2012-9-14
This paper presents an empirical study into the names that people assign to products, based on visual form qualities. The study considers the relationship between a designer and target users of a product, within the context of communication. The emphasis is on meanings that are elicited from product names, specifically the communicative aspect of aesthetic, symbolic, and emotional characteristics of visual product form described through product names. A product name is considered as a symbolic description of designers’ intended messages with reference to product form. The fieldwork involved evaluations of newly designed Turkish seating furniture (n=8), by questioning both the original designers of the products (n=4) and representatives of target user groups (n=80). The results reveal that product names related to (i) the ‘perceived character of product visual qualities’ and (ii) ‘personality aspects of product behaviour’ can successfully convey designers’ intended messages.
International Conference on Design and Emotion (8th)

Suggestions

Product names as a medium of communication from designers to target users
Khalaj, Javad; Pedgley, Owaın Francıs (2012-10-11)
This paper presents an empirical study into the names that people assign to products, based on visual form qualities. The study considers the relationship between a designer and target users of a product, within the context of communication. The emphasis is on meanings that are elicited from product names, specifically the communicative aspect of aesthetic, symbolic, and emotional characteristics of visual product form described through product names. A product name is considered as a symbolic description o...
Product related determinants of user satisfaction for different product groups
Demir, Erdem; Erbuğ, Çiğdem (2019-3-5)
This paper focuses on the product related determinants of user satisfaction. It presents the results of an empirical study conducted to reveal the impacts of product related determinants on different product groups. The significance of different determinants influencing overall satisfaction response was investigated for different product groups via semi-structured interviews followed by quantitative analysis. For each product group, the findings were summarized and sub-headings of factors were listed. The f...
Design directions for product attacment and sustainability through enabling user involvement
Bilgin, Pelin; Turhan, Senem; Department of Industrial Design (2022-2)
This thesis study aims to explore the ways for considering product attachment in the early phases of design within the context of a field study. The influence of user involvement on product attachment was taken into consideration as the focus of the study. The study includes an extensive literature review along with preliminary research aimed at exploring the field. To explore the relationship between user involvement and product attachment, a diverse group of participants, who were able to strengthen their...
Configuration of Neural Networks for the Analysis of Seasonal Time Series
Taşkaya Temizel, Tuğba (2005-08-25)
Time series often exhibit periodical patterns that can be analysed by conventional statistical techniques. These techniques rely upon an appropriate choice of model parameters that are often difficult to determine. Whilst neural networks also require an appropriate parameter configuration, they offer a way in which non-linear patterns may be modelled. However, evidence from a limited number of experiments has been used to argue that periodical patterns cannot be modelled using such networks. In this paper, ...
Tool-life modelling of carbide and ceramic cutting tools using multi-linear regression analysis
Amaitik, SM; Tasgin, TT; Kilic, SE (2006-02-01)
This paper presents a study for the development of tool-life models for machining operations by means of a statistical approach called multi-linear regression analysis. The study was applied to a milling process for machining SAE 121 cast iron in a factory without interrupting the mass production. Different cutting tool materials under dry conditions were used in the cutting tests. Several machining experiments were performed and mathematical models for tool life have been postulated by using least-square r...
Citation Formats
J. Khalaj and O. F. Pedgley, “Product names as a medium of communication from designers to target users,” presented at the International Conference on Design and Emotion (8th), London, 2012, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/68803.