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Product related determinants of user satisfaction for different product groups

2019-3-5
Demir, Erdem
Erbuğ, Çiğdem
This paper focuses on the product related determinants of user satisfaction. It presents the results of an empirical study conducted to reveal the impacts of product related determinants on different product groups. The significance of different determinants influencing overall satisfaction response was investigated for different product groups via semi-structured interviews followed by quantitative analysis. For each product group, the findings were summarized and sub-headings of factors were listed. The findings of the study suggest that the determinants of user satisfaction differs for different product groups.